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Real Estate Investing on Steroids – Automation and Delegation

By Simon Macharia Subscribe to RSS | July 31st 2012 | Views:
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One of the biggest challenges for most real estate investors is to manage their time properly and co-ordinate all the tasks involved in real estate investing.

When you are doing your marketing, buying and selling houses as well as other tasks, life can get pretty hectic.

When you lose this efficiency, you end up losing opportunities and good deals.

In this article we point out how to become more efficient and close more deals while spending less money, time and effort.

In order to run your real estate investing business successfully, you need to have several things in place:

1) Real estate investor website

A website for your real estate investing business must be one of the first things you get when you start your business. A good website must serve several important tasks:

i) It tells your story for you

ii) It must attract and capture leads for you

iii) It must actively follow up with the leads using in-built follow-up autoresponders to increase conversion

iv) It must pre-screen leads for you and pre-negotiate with them for you

v) It must have inbuilt tools to sell houses, and actively build your buyers lists to sell your houses faster as well as contact management tools to market to your mailing lists

vi) It must be equipped with squeeze pages and E-books for targeted marketing

vii) It must be equipped with automation features such as reminders and autoresponder

These are just a few important features that work to make your work easier and more efficient. A good real estate investor website is suggested at the end of this article.

2) Personal assistant

A personal assistant is necessary to take care of the daily tasks involved in real estate investing. If you have a lot of leads coming in, you quickly find yourself overwhelmed just by the marketing aspect of your business.

If you bring in other aspects of your business, you can be easily brought down by over-work.

A virtual assistant is very easy to find in a market full of job seekers. A simple posting on Craigslist can give you over 100 applicants for such a position.

In my business, all my leads come through my real estate investor website. About half of them will sign up directly on the website, and the other half prefer to call. Those that sign up on the website are fully pre-screened.

If they prefer to call, they must be motivated enough to leave a voice message.

My virtual assistant then calls them, pre-screens them and enters all this information on my website. I therefore receive these leads fully pre-screened and pre-negotiated, meaning it takes me less than 5 minutes to tell if to pursue the deal or not.

A virtual assistant can help in various other tasks that make your work more efficient.

3) Power team

You must build a team of professionals that deliver real estate services. You must have a real estate attorney or title company, inspector, contractors, real estate agents, etc that you need from time to time.

You end up delegating most parts of your business to these people so that you increase efficiency and close more deals.

Simon Macharia - About Author:
When you are buying and selling houses, repetitive daily tasks can bog you down leaving you with little time to close real estate deals. Find out how an automated real estate investor website can drastically cut down your work and increase efficiency so you close more deals using less time, money and effort.

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