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How to Build a Responsive Buyers List in Real Estate Investing

By Simon Macharia Subscribe to RSS | February 14th 2012 | Views:
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Selling houses quickly is mandatory to success of a real estate investing business. This is true whether you sell them at wholesale prices to other real estate investors or to retail buyers, or even selling on terms such as lease options.

Your biggest asset is always building relationships with potential and capable buyer looking to buy the houses you sell.

Building and maintain a responsive list of potential buyers is the subject of this article.

Your buyers list is your most valuable asset and should be tended very gently. You will get more sales from more responsive lists.

There are two types of buyers lists:

1) Wholesale Buyers List

This is a list of real estate investors looking for investment properties at wholesale prices. You must build a wholesale buyers list if you flip houses at wholesale prices.

2) Home buyers list

This is a list of buyers looking to live in the homes they buy. They are not looking for investment properties.

Most of these are looking for creative financing such as lease options.

Obviously, the most responsive buyers list is the one with people located where you buy and sell your houses. A list of nationwide buyers is less response.

The size of your buyers list may not be so important as long as it is responsive.

Someone who is not currently buying houses has little to no value in your list.

How to build a responsive buyers list

In order to build a buyers list, you must have the following things in order:

1) Get a real estate investor website

Obviously, potential buyers must have a place to sign up to your list. This is why a website for your real estate investing business is a must.

The website needs to have buyers lists integrated, or the ability to create lists freely as you need. They can then sign up to your list as necessary.

The ability to create squeeze pages or landing pages that ask for contact information before they can view the properties is an added advantage.

Alternatively, it should allow asking for contact information before they can view full property details.

2) Advertise your properties

No matter which method you use to advertise the properties you have for sale, you must provide your web address prominently. A phone number is good, but it will not collect a buyers list for you.

This is done by a real estate investor website. Whether you advertise through bandit signs, radio, newspapers, Craigslist, etc, you must provide your website address.

I built my first buyers list by advertising my wholesale deals on our local newspaper, Dallas Morning News. Instead of a phone number, I gave them a web address with a list of houses for sale.

To access full property details, they had to provide their contact information. I ended building a list of around 200 wholesale buyers in my local market. These buyers used to buy every wholesale deal I found. In most cases, I would get a buyer the same day I sent out my wholesale deal.

Simon Macharia - About Author:
Find out how you can run your business from an automated real estate investor website for both buying and selling houses increasing the efficiency with which you close deals. Specifically, find out how a website for selling houses can help you sell your houses fast by automatically building a buyers list for you as you sell, among other features.

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