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Why HTC Lost in Competition with Samsung and Apple

By Mark Boucher Subscribe to RSS | April 26th 2012 | Views:
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Revenue collecting time has gone by and quarterly analysis has already declared HTC to be inferior to its masters like Apple and Samsung. Where these companies managed to collect healthy revenue in its products HTC value dropped down by 16 per cent as compared to last year fall. This drop-down can be reasoned because of many factors but yes, it is mainly due to its mess with Apple and Samsung like renowned and well established companies.

Moreover, even Apple was slightly behind Samsung as the former is famous mainly for its three designs in markets but manage to sell out more than 10 millions of handsets in the market. Where Samsung is quite famous for its plumb add-ons and advanced semiconductors plus display features and hence, superior to both Apple and HTC.

However, as far as HTC is concerned the brand tried to attract the consumers via introducing outbreak of similar looking smartphones. Too confusing for customers to decide. Adding to this, the communication facility by HTC was also heard to be poor. To this, an advertising company, Chitika commented that HTC’s networks junction share has also seen to be fallen by 60 per cent and at the same time 64 per cent of rise in Apple’s share has been noticed. One of the many reasons why HTC could not make it is its senseless HTC Sense software. The model was completely contrary to the name.

HTC Sense was too much popular for its UI layer meant to set the inadequacies of the OS of Android and Windows phones. Android 4.0 entry kicked HTC Sense towards its triviality. Delay in OS upgrades route lead to delay in customization in HTC and consequently directed to consumers disjointing. Moreover, HTC was also well-known for launching same size and shaped mobile phones time and again. Obviously a small firm from China had few options with software and technology. Where, on other hand, both Samsung and Apple have multiple choices for introducing new tech every time HTC was bound in regards with both software and hardware sources. This line is the major basis which can distinguish between HTC and other two firms.

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Mark Boucher - About Author:
Mark boucher is expert telecom adviser and he writes articles on mobile. Get the right information for mobile technology and we provides the best deals offers with htc sensation xe contract deals and htc sensation xe
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