Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Some basic search engine optimisation tips

By Hector Castaneda Subscribe to RSS | March 28th 2012 | Views:
loading
 
  



SEO is a new skill that has become an important part of any business, and is seen as an art form as there are many people that say they know SEO but not many can claim to be up to the standards of Leonardo da Vinci. A good SEO professional will look at every aspect of the customers' business before deciding on the strategy they are going to put in place for the customer to increase sales and enhance the brand name. It is important when you are putting a strategy in place that you start from scratch to ensure that you don not miss a major issue that could affect the campaign further down the line. As an SEO professional you need to first look at the technical issues on the site to make sure that they are resolved before you move on to onsite link building. These issues could include the following:

www. and non www. versions of the website i.e. www.joebloggs and just joebloggs (creates duplicated content).

Make sure the site does not have two versions of its home page joebloggs.com/default.aspx and joebloggs.com.

These are just two examples of what you should be looking for when you are technical reviewing the website of a client.

After you have removed all the technical issues on the site you need to address your onsite targeting. The first step of this is to perform keyword research to make sure that you are targeting the correct keyword for your market sector. These may not always be the industry terms as consumers do not search for industry terms. After you have performed the keyword research you need to make sure that you map out your keywords across your site, as you do not want to target the same keyword on more than one page. After you have mapped out your keywords you need to create your title tags as these are one of the important ranking factors held by Google. If you get the title wrong there is not point doing anything else on site as they hold so much value.

The next step is to make sure that your content and the headers on your site contain the keywords contained within your title tags. This is important as it adds relevance to your site when a search is performed by Google, so your rankings are increased in the natural search results. You must make sure that technical issues are resolved on the site before you start any onsite targeting. The next step after you targeted your website is to build up your authority for a selection of target keywords and terms. This done by making sure the your site has a varied back link profile and that you link to deeper pages other than the home page.

Hector Castaneda - About Author:
A professional SEO agency London-based will start at the beginning when looking to employ Search Engine Optimisation techniques your site. This ensures your marketing agency London is building your authority naturally.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/some-basic-search-engine-optimisation-tips.htm

Related Marketing Articles Subscribe to RSS

How to buy mattress online from furniture stores in the UK
Published by Webmaster on July 23rd 2012 | Business
Many of you are still not sure on how to make a purchase by using Internet service. Nowadays, online...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
Buy online Petrol Cans and Belt Conveyors
Published by Rich Mond on July 4th 2012 | Business
Shopping online is actually an amazing experience itself. Wither you want to buy petrol cans or belt...
 
Bring your online business a Magento Expert
Published by Terrypa Sencio on February 5th 2012 | Business
In fact this product is quiet fun and easy when you try it out using the demo.An area of this produc...
 
Black Friday online sales jump twenty six percent
Published by Ritika Sharma on November 30th 2011 | Marketing
Initial numbers for Black Friday sales for internet retailers present a pretty rosy picture....
 
Finding online discount Shopihl.Com coupons or codes is a very simple & easy job
Published by Sai Manohar on January 17th 2012 | Business
These Shopihl.Com coupons or Shopihl.Com coupon codes are also known as discount Shopihl.Com coupon ...
 
The reason why a business needs an online mortgage loan processor
Published by Amitaabh Saboo on December 1st 2011 | Business
The housing market is one that has a lot of competition, and therefore, a small or medium sized comp...
 
Go for online shopping with Agila.de coupon codes and save money on products
Published by Gayathri Kaanchanadevi on August 23rd 2012 | Business
Coupons2grabnow.com has Agila.de coupon codes and Agila.de promo codes and lots of Agila.de discount...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Bargain shopping helps you save on clothing to the best laptop deals online!
Published by Editor123 on May 31st 2012 | Business
Deal Ninja also has a section helping students, military, teachers, and senior citizens find special...
 
Order online from some of the top restaurants in Dwarka
Published by Sandeep Arora on April 2nd 2012 | Business
Dwarka offers some of the best eating options for the foodies; the restaurants in Dwarka are known f...
 
Web promotion through online business directories
Published by Bizy Globe on December 1st 2011 | Business
BizyGlobe, is a business directories which can give you information about any type of business or bu...
 
Get expert and desired advocacy with online tax attorney
Published by Alen Gray on April 17th 2012 | Business
It can be a shocking moment when you receive a tax letter in the mail; it can be devastating if the ...
 
Tips to search for a professional interactive marketing agency
Published by Allinda James on January 17th 2012 | Marketing
Being armed with technical expertise and highly creative and brilliant workforce, they can capture y...
 
SMS from online
Published by Julia Bennet on March 19th 2012 | Marketing
Have you ever thought about how much the internet can help your business through online SMS? Have yo...
 
The benefits of online news
Published by Nidhigupta on June 11th 2012 | Business
The best way of watching news is online news. Online news has gained priority these days. The best t...
 
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...
 
Quick money generation with online direct sales opportunities
Published by Rave Stuart on December 4th 2011 | Business
Your income from job might not be sufficient enough to fulfill all your needs and you might need som...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...