Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Seeing is Believing! the Power of Corporate Video

By Contrast Design Subscribe to RSS | December 6th 2011 | Views:
loading
 
  



Of all the five senses endowed upon the human species, auditory and visual imagery play the biggest roles in determining our behavior and actions. What we see, we tend to believe. What we hear reinforces that belief. This is the reason why video has become such an important tool to marketing managers.

Video has the power to invoke a range of emotions, from the happy to the sad and from the de-motivated to the motivated. As a tool to move people to action, there is not greater medium than video.

Ask yourself: what is your all time favorite movie? Then ask yourself why you chose that movie as your all time favorite? The chances are it is because the movie moved you in some way. Moreover, you’ll probably remember part, if not most, of the text that moved you.

Those of us who have seen Al Pacino (playing the role of American Football coach D’Amato) in the film ‘Any Given Sunday’ will know verbatim the awe inspiring speech that he gave to his failing football team. So moving was his animated speech that it empowered his team towards a come from behind win.

Although a fictionalized story, Al Pacino gave such an unforgettable and inspirational performance that his speech resonated with movie audiences around the world. Like most Hollywood productions ‘Any Given Sunday’ was interlaced with product placement ads. Al Pacino’s performance is probably the reason why many of us went out and bought Reebok sporting goods shortly after seeing the movie.

While corporate video may lack the same dramatic format as a Hollywood production, it nonetheless has the potential to inspire and move audiences to action. A well made corporate video, produced by a reputable production company, has the power to motivate audiences just in the same way as Al Pachino’s awe inspiring speech did in ‘Any Given Sunday’.

Corporate video has the power to engage your audience’s primary senses in a way that informs, educates and motivates positive behavior towards your product or services. If you haven’t tested the potential of corporate video, then perhaps you should be asking yourself why, given that so many of your competitors are already reaping the benefits of an overwhelmingly powerful marketing tool.

Contrast Design - About Author:
http://www.youtube.com/watch?v=WO4tIrjBDkk&feature=related
http://www.rebook.com/
http://www.contrastdesign.co.uk

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/seeing-is-believing-the-power-of-corporate-video.htm

Related Marketing Articles Subscribe to RSS

Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
The best solution of an art and graphics company with several competencies
Published by Somjons12 on January 16th 2012 | Business
imprimerie montreal is the best option to go for some of the exclusive imprimerie for you and your c...
 
About the advantages of various types of video surveillance storage technologies
Published by Guardlyer on March 23rd 2012 | Business
For web-based audio and video streaming, a great shadow, in the case of a large number of audio and ...
 
What to look for in a Stage Hire company
Published by Mary Porter on July 25th 2012 | Business
Try to relax when you think about a Stage Hire, forget all those things that went wrong when you hir...
 
Could you work for a Press Cuttings company
Published by James Blee on July 27th 2012 | Marketing
Did you know there’s a lucrative market out there for people that read Press cuttings and Press Cl...
 
IVR Survey is essential for company in this competitive era.
Published by Snooozy on March 14th 2012 | Business
IVR survey (Interactive Voice Response) is conducted through the computer voice which interacts with...
 
Packers all over India with Movers and Packers company easily
Published by Ankita Gupta on May 30th 2012 | Business
Every one of us has the experience of moving from one place to another. For some moving is almost wa...
 
An IP high-definition network camera video capture technology application characteristics
Published by Guardlyer on July 30th 2012 | Business
ip camera from the ambition of speaking aloft the acceptable and frequently acclimated analog camera...
 
Techniques for medical equipment manufacturers Through Supercharge your provide you with company lately!
Published by Samuel Willie on May 29th 2012 | Business
Advancing produce thread control might be a section of concern through a large amount of insurance c...
 
How Phone call tracking assist a company?
Published by Delacon on December 16th 2011 | Business

Phone call tracking provides immediate & elaborated phone-call analytics reports. This report co...
 
What are the Legal Requirements of Singapore company registration?
Published by Andrews Thomas on January 25th 2012 | Business
There are some easy requirements that the business owners should meet for Singapore company registra...
 
Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
 
Get a dedicated server for your company
Published by Genevieve Ackles on January 21st 2012 | Business
Are you an online business? Then you should know how important a dedicated server is for your compan...
 
Flat Contractor expenses can keep your company afloat
Published by Crowin Smith on February 13th 2012 | Business
The business world is influenced by the changing tides of the global economy which can be brutal to ...
 
Why conveyor are useful for manufacturing company
Published by Robert Sen on March 5th 2012 | Business
Conveyor is a device which is operated mechanically, by which things are transported on a moving sur...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
The Ideal dumpster rental company
Published by Travis Killian on August 5th 2012 | Business
There are several reasons why people need the service of a dumpster rental company. The reason can e...
 
Great service by a reliable packing and moving company
Published by Ankita Gupta on January 12th 2012 | Business
Packing and moving has become regular part of our life. We are constantly moving from one city to an...
 
Video production corporate facilitating you the best of video content
Published by Ashish Pandey on January 31st 2012 | Business
Vidify video production company and other professional companies like these can facilitate you with ...
 
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...