Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Sales Outsourcing vs. Internal Sales

By Justine Fitton Subscribe to RSS | January 17th 2012 | Views:
loading
 
  



One of the toughest choices facing many brands is whether to outsource sales functions to a third party organisation or handle sales internally. Each approach has advantages and disadvantages, but sales outsourcing often proves the more effective business decision.

Handling sales internally allows a business to maintain the greatest level of control over how its sales operations are conducted. Each part of the process, from the lowest to the highest level, is controlled directly by the business itself. This leaves few barriers to prevent micromanagement of the tiniest details. Micromanagement can help when trying to keep sales processes in line with brand identity and image - no third party organisation will know your products, your pitches or your leading value propositions as well as an internal team, and third party organisations can sometimes create problems by overenthusiastically pushing products when the underlying brand is characterised by its inoffensive image. This and other miscommunication problems are less likely to occur when sales are handled in-house.

On the other hand, handling sales internally is an administrative nightmare for major brands with a whole host of other concerns. Handling sales internally represents a huge commitment of resources and will require your business to engage in the active and costly process of recruiting sales specialists. Once you have recruited an internal sales team, it will be a continuous drain on company resources - many effective sales strategies are characterised by intermittent periods of calm and intensive work, but having an in-house team means your costs of employment remain high regardless.

Outsourcing sales functions to a third party organisation can spare you from many problems associated with in-house sales. For example, if your business wants to engage in intermittent sampling campaigns tied to periods of elevated consumer spending, employing a field marketing agency for short-term contracts during your targeted time periods will spare you from the costs and hassle associated with recruiting and dismissing staff on a temporary basis.

Another significant advantage of outsourcing sales is that it enables you to take advantage of the years of sales expertise accrued by your marketing agency, leaving your staff members free to focus on producing a quality product. At a management level, outsourcing sales need not take you 'out of the loop' or reduce your degree of strategic control. Everything from the key performance indicators you use to benchmark success to the selling phrases you want product demonstrators to use can be determined at a senior level and even written into the contract with your agency of choice.

Many business owners treat marketing agencies with distrust - no successful business gets to where they are by leaving important decisions to chance. However, contracting work to a marketing agency with a proven track record of top performance is anything but a random decision. It does not disempower a senior management team, nor is it a sign of managerial weakness. Outsourcing sales could bring about a significant uplift in sales figures, and this is easy to test - simply allocate a local, short-term contract for sales work to the field marketing agency of your choice and analyse their performance yourself.

Justine Fitton - About Author:
Cosine is an award-winning UK field marketing agency, delivering innovative field sales solutions to a range of national and international brands. Cosine field sales solutions are data-driven and effective: outsource sales functions to Cosine UK today.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/sales-outsourcing-vs-internal-sales.htm

Related Marketing Articles Subscribe to RSS

Improve your sales statistics with Salesforce CRM Implementation Barbados
Published by Jamessms on April 18th 2012 | Business
Salesforce CRM implementation can bring a wonderful change in the customer support and services of t...
 
MCITP and MCSE certifications to sensitive sales
Published by Hanliu1003@hotmail.com on January 3rd 2012 | Business
With increasing importance of information technology in nearly all industries and organizations, a C...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
US auto sales rise in November
Published by Ritika Sharma on December 3rd 2011 | Marketing
Despite, a sluggish economy and a weak employment sector, car sales in United States surged in Novem...
 
When you outsource printer services
Published by Glyn Jones on January 23rd 2012 | Business
When you are to outsource the printing job you are to be very careful with the selection of right ki...
 
Reasons to outsource to HR Services
Published by Mary Porter on June 29th 2012 | Business
Choose to outsource your HR and it costs less than you think, you’ll actually save money in the lo...
 
Give a boost to your CD sales - Print CD Jackets
Published by John Davis on January 12th 2012 | Business
In the fast moving world of today, it has become really difficult to get ahead and prove yourself. W...
 
Imagine Ink is able to offer you sound sales promotion activities for your business
Published by Mary Porter on July 5th 2012 | Business
Are your sales lagging in these tough economic times and you’re intent on running an effective sal...
 
Various pricing strategies adopted by companies to improve sales
Published by Annphilip on March 8th 2012 | Business
Pricing strategy depends on both the external factors and the internal factors of an organization. S...
 
Quick money generation with online direct sales opportunities
Published by Rave Stuart on December 4th 2011 | Business
Your income from job might not be sufficient enough to fulfill all your needs and you might need som...
 
Some important reasons to outsource bookkeeper services
Published by Amitaabh Saboo on March 14th 2012 | Business
Be it for focus, professional service, limited responsibility or others, the benefits of outsourcing...
 
Product sales through Call answering services
Published by Meghnath Kumar on July 2nd 2012 | Business
Among the various services that you use as a business minded person, to achieve your goals and have ...
 
Black Friday online sales jump twenty six percent
Published by Ritika Sharma on November 30th 2011 | Marketing
Initial numbers for Black Friday sales for internet retailers present a pretty rosy picture....
 
Yogadownload.com coupon codes are a cost efficient way of increasing sales with minimal loss of money
Published by Gayathri LilliDevi on April 25th 2012 | Business
Yogadownload.com coupon code associate publishers must clearly detail the Yogadownload.com coupon of...
 
When you outsource printer services
Published by Glyn Jones on January 23rd 2012 | Business
When you are to outsource the printing job you are to be very careful with the selection of right ki...
 
Good customer care services satisfy customers and improve sales
Published by Annphilip on January 24th 2012 | Business
When customers are willing to spend on products or services, they also expect the company's customer...
 
What are 'outsourced sales' and how can they be beneficial?
Published by Justine Fitton on March 14th 2012 | Marketing
If feeling the pressures of financial dealings with your company, you must spend money to make money...
 
Get compete Details for Business set up in Dubai outsource zone
Published by Freezones Uae on December 16th 2011 | Business
Jitendra Consulting Group is business consulting company for Business set up in Dubai outsource zone...
 
Vinyl banners – get more sales for your restaurant
Published by Lester Cliff on February 22nd 2012 | Business
Vinyl banners are easily foldable and can squeeze into a purse and using them can save you transport...