Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

In Depth Social Media Use for B2 Lead Generation in Singapore

By Jayden Chu Subscribe to RSS | June 14th 2012 | Views:
loading
 
  



When you market to your Singapore business leads, of course, social media is a channel that is simply indispensable. You may be using traditional direct marketing channels such as telemarketing, pay for TV spots, or occasionally splurge on trade shows and seminars, but you still need to do a bit of social media marketing.

There is often a confusion among b2b company owners that eventually results to why they avoid using social media to generate much needed business leads. There is the issue about its unclear ROI, and then there is the fact about the amount of social media you should use.

First of all, why is social media recommended for finding business leads? Singapore has been well documented as a country who adapts well with technology, and the abundance of smart phones allows anyone to check on their social media profiles anywhere and anytime they need to. Social media marketing is not so much about finding business leads as it is about connecting with them. You don't usually push for a sale on such channels; rather, you strive for engagement. Whether it is with your existing customers or still prospective leads, the goal is to discuss your products and services with them. Find out what they love or hate about your merchandise, and what they hope will be added or removed to increase the value for them. Use these feedbacks to optimize your products and services and improve their customer experience. By using this two-way channel for communication, you develop trust from your prospective business leads even before the start of a sale. And more importantly, you build a better relationship with your existing business leads. Building a relationship with your prospective leads helps them get an idea of what to expect when they do eventually purchase your merchandise, removing the problem of unfulfilled expectations which often results to disgruntled customers. Building a good relationship with your existing clients is a necessity to make your business grow. In Singapore, family ties and connections are essential. So if your brand has consistently been providing excellent service to an individual, it would not be a stretch to say that you will be doing business with his successors in the future. This fact holds true even for other Asian nations.

The second dilemma is regarding the sheer number of social media channels currently available. There are simply too many to count, even those that are globally popular. So which sites do you use? This part requires meticulous research, attention to detail, and a good understanding of your target market. Simply joining hundreds of social media sites and hopefully snagging business leads along the way won't cut it. You have to be precise and methodical. Take time to research which sites are populated by members of your target niche, and concentrate on those. One to two social media profiles is often enough to build a substantial online presence. This also makes it easier to perform trial marketing to test the effectiveness of newly developed b2b lead generation strategies. A small group of leads that represent your target market will provide better feedback and research statistics. Should your trial fail, the results would also be easier to control.

Social media marketing is still an evolving platform, so this article's views may not be applicable in the near future. How’re, these views are not set in stone, and in marke

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/in-depth-social-media-use-for-b2-lead-generation-in-singapore.htm

Related Marketing Articles Subscribe to RSS

Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
The VIII marketing Reviews- Minor Mud can Barely Stain its Status
Published by Julia Roger on December 15th 2011 | Marketing
Delving into the background of VIII, it's a famous marketing and advertising company with its bases ...
 
Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Mobile Marketing Applications Happen to be a Key element of one's Web marketing strategy
Published by Lyndon Stewart on July 4th 2012 | Marketing
Brainy system netted with greatly inside not much time. An array of small businesses were unable mor...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Labels are most important for business marketing!
Published by Andy on November 25th 2011 | Marketing
In this Uk competition, any attempt to seek something new.
Each organization is trying something...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...