Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

In Depth Social Media Use for B2 Lead Generation in Singapore

By Jayden Chu Subscribe to RSS | June 14th 2012 | Views:
loading
 
  



When you market to your Singapore business leads, of course, social media is a channel that is simply indispensable. You may be using traditional direct marketing channels such as telemarketing, pay for TV spots, or occasionally splurge on trade shows and seminars, but you still need to do a bit of social media marketing.

There is often a confusion among b2b company owners that eventually results to why they avoid using social media to generate much needed business leads. There is the issue about its unclear ROI, and then there is the fact about the amount of social media you should use.

First of all, why is social media recommended for finding business leads? Singapore has been well documented as a country who adapts well with technology, and the abundance of smart phones allows anyone to check on their social media profiles anywhere and anytime they need to. Social media marketing is not so much about finding business leads as it is about connecting with them. You don't usually push for a sale on such channels; rather, you strive for engagement. Whether it is with your existing customers or still prospective leads, the goal is to discuss your products and services with them. Find out what they love or hate about your merchandise, and what they hope will be added or removed to increase the value for them. Use these feedbacks to optimize your products and services and improve their customer experience. By using this two-way channel for communication, you develop trust from your prospective business leads even before the start of a sale. And more importantly, you build a better relationship with your existing business leads. Building a relationship with your prospective leads helps them get an idea of what to expect when they do eventually purchase your merchandise, removing the problem of unfulfilled expectations which often results to disgruntled customers. Building a good relationship with your existing clients is a necessity to make your business grow. In Singapore, family ties and connections are essential. So if your brand has consistently been providing excellent service to an individual, it would not be a stretch to say that you will be doing business with his successors in the future. This fact holds true even for other Asian nations.

The second dilemma is regarding the sheer number of social media channels currently available. There are simply too many to count, even those that are globally popular. So which sites do you use? This part requires meticulous research, attention to detail, and a good understanding of your target market. Simply joining hundreds of social media sites and hopefully snagging business leads along the way won't cut it. You have to be precise and methodical. Take time to research which sites are populated by members of your target niche, and concentrate on those. One to two social media profiles is often enough to build a substantial online presence. This also makes it easier to perform trial marketing to test the effectiveness of newly developed b2b lead generation strategies. A small group of leads that represent your target market will provide better feedback and research statistics. Should your trial fail, the results would also be easier to control.

Social media marketing is still an evolving platform, so this article's views may not be applicable in the near future. How’re, these views are not set in stone, and in marke

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/in-depth-social-media-use-for-b2-lead-generation-in-singapore.htm

Related Marketing Articles Subscribe to RSS

The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Quality Storage leads to Memorable Holidays!
Published by Simon Dcruz on March 1st 2012 | Business
Self storage facilities are a great boon to such people who value their peace of mind, when on vacat...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Mobile Marketing Applications Happen to be a Key element of one's Web marketing strategy
Published by Lyndon Stewart on July 4th 2012 | Marketing
Brainy system netted with greatly inside not much time. An array of small businesses were unable mor...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...