Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

In Depth Social Media Use for B2 Lead Generation in Singapore

By Jayden Chu Subscribe to RSS | June 14th 2012 | Views:
loading
 
  



When you market to your Singapore business leads, of course, social media is a channel that is simply indispensable. You may be using traditional direct marketing channels such as telemarketing, pay for TV spots, or occasionally splurge on trade shows and seminars, but you still need to do a bit of social media marketing.

There is often a confusion among b2b company owners that eventually results to why they avoid using social media to generate much needed business leads. There is the issue about its unclear ROI, and then there is the fact about the amount of social media you should use.

First of all, why is social media recommended for finding business leads? Singapore has been well documented as a country who adapts well with technology, and the abundance of smart phones allows anyone to check on their social media profiles anywhere and anytime they need to. Social media marketing is not so much about finding business leads as it is about connecting with them. You don't usually push for a sale on such channels; rather, you strive for engagement. Whether it is with your existing customers or still prospective leads, the goal is to discuss your products and services with them. Find out what they love or hate about your merchandise, and what they hope will be added or removed to increase the value for them. Use these feedbacks to optimize your products and services and improve their customer experience. By using this two-way channel for communication, you develop trust from your prospective business leads even before the start of a sale. And more importantly, you build a better relationship with your existing business leads. Building a relationship with your prospective leads helps them get an idea of what to expect when they do eventually purchase your merchandise, removing the problem of unfulfilled expectations which often results to disgruntled customers. Building a good relationship with your existing clients is a necessity to make your business grow. In Singapore, family ties and connections are essential. So if your brand has consistently been providing excellent service to an individual, it would not be a stretch to say that you will be doing business with his successors in the future. This fact holds true even for other Asian nations.

The second dilemma is regarding the sheer number of social media channels currently available. There are simply too many to count, even those that are globally popular. So which sites do you use? This part requires meticulous research, attention to detail, and a good understanding of your target market. Simply joining hundreds of social media sites and hopefully snagging business leads along the way won't cut it. You have to be precise and methodical. Take time to research which sites are populated by members of your target niche, and concentrate on those. One to two social media profiles is often enough to build a substantial online presence. This also makes it easier to perform trial marketing to test the effectiveness of newly developed b2b lead generation strategies. A small group of leads that represent your target market will provide better feedback and research statistics. Should your trial fail, the results would also be easier to control.

Social media marketing is still an evolving platform, so this article's views may not be applicable in the near future. How’re, these views are not set in stone, and in marke

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/in-depth-social-media-use-for-b2-lead-generation-in-singapore.htm

Related Marketing Articles Subscribe to RSS

Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Interactive marketing agency ensures most effective promotional campaign
Published by Allinda James on November 30th 2011 | Marketing
The online mode of communication is preferred by many businesses to make their products or services ...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Quality Storage leads to Memorable Holidays!
Published by Simon Dcruz on March 1st 2012 | Business
Self storage facilities are a great boon to such people who value their peace of mind, when on vacat...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Outsourced title services leads to satisfied customers!
Published by Amitaabh Saboo on January 16th 2012 | Business
As a small mortgage business proprietor, you cannot overlook the significance of outsourced title se...
 
Maximize your Regime containing E-mail marketing Support groups
Published by Clifton Price on December 19th 2011 | Marketing
Doesn't have any traffic moms and dads and artistic solutions to to increase your software, acquire ...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...