Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Can Field Sales Solutions Help My Business?

By Justine Fitton Subscribe to RSS | February 16th 2012 | Views:
loading
 
  



Field sales solutions provide an outstanding means of influencing consumer behaviour at the point of sale. Several studies have shown that the vast majority of purchasing decisions are made when a consumer is shopping, meaning that experiences within the store (or 'in the field') have an unparalleled capacity to influence purchasing behaviour.

There are a range of different services available from field marketing agencies under the umbrella term "field sales solutions". Field sales solutions can mean anything from display optimisation and merchandising to product demonstration and assisted selling; different field sales solutions are appropriate to different products and in different circumstances. Despite their differences, all these techniques share a common purpose: to improve sales performance from within the field.

If your business makes a food product or a grooming product, sampling campaigns can be an excellent way to break down barriers to purchase. Many consumers fall into repeat purchasing habits when it comes to products like these, but businesses can break this cycle through sampling, allaying consumer fears and removing the element of risk perceived when straying away from familiar products. An added advantage is that sampling can give a business the appearance of generosity to its customers (and potential customers). This in turn can improve brand satisfaction and even encourage brand advocacy.

Product demonstrations are another powerful way to break down barriers to purchase, particularly when a value proposition hinges on a benefit that consumers view with suspicion (e.g. a knife that never goes blunt or a fountain pen ink that dries immediately). Demonstrations also create a spectacle and can generate interest in your product from shoppers in the vicinity. In high-profile campaigns, the spectacular aspect can be emphasised and enhanced by involving a celebrity, e.g. a celebrity chef to demonstrate the ever-sharp knife.

Display optimisation is the process of arranging and displaying products so they are most likely to pique consumer interest. Packaging is a form of advertising, and through display optimisation, you can make sure your packaging is fulfilling its advertising potential. As with other forms of advertising, some positions are more effective than others, and in most stores these include much-coveted end-of-gondola displays and positions around the eye-line of an average shopper. A field marketing agency can help to ensure your products are displayed appropriately, thus reaching their audience effectively, improving brand visibility and ultimately driving sales.

The above list is by no means exhaustive and there are a range of other field sales solutions that could benefit your business. Bear in mind when deciding between marketing agencies that their strengths lie in different areas. An agency with proven expertise and a track record for success in its sampling campaigns will not necessarily be the best choice for a product demonstration, and perhaps more importantly, a general marketing agency is unlikely to be as effective or experienced as an agency with a strong field marketing focus.

Whichever service satisfies your requirements, field marketing can open doors for your business, helping to maximise return on investment in distribution, increase brand awareness, grow your consumer base and provide a substantial uplift in sales figures.

Justine Fitton - About Author:
Cosine is an industry-leading field marketing agency with a wealth of experience and a host of high-profile awards. When you need the foremost field marketing specialists to design and implement powerful field sales solutions , contact Cosine to find out more.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/how-can-field-sales-solutions-help-my-business.htm

Related Marketing Articles Subscribe to RSS

Do you require Fleet Servicing solutions?
Published by Mary Porter on June 18th 2012 | Business
There are plenty of fleet servicing options to choose from, and the right fleet servicing provider w...
 
A flexible circuit offers inventive heating solutions
Published by Prince Sam on June 5th 2012 | Marketing
Flexible circuits help engineers devise heating solutions for the most extreme conditions. These cir...
 
Looking for packaging solutions Opt for 2 SIAT packaging machine suppliers in the UK
Published by Holman on July 3rd 2012 | Business
Are you looking for new packaging machinery?
Holmes Mann provides a range of SIAT packaging mach...
 
Do you require Scaffolding Bristol solutions?
Published by Angie Turner on June 19th 2012 | Business
Scaffolding is a useful device for reaching areas at height and carrying out construction work safel...
 
Are you interested in Rope Access solutions?
Published by Julia Roger on March 14th 2012 | Business
The right rope access firm will be able to offer tailored and specific assistance, which provides th...
 
IT solutions, IT Project Management and Software development
Published by RnD Consulting on January 3rd 2012 | Business
R&D Consulting Ltd offers professional bespoke IT Solutions. Their IT Consultants are qualified, hig...
 
Hyderabad packers and movers for that End to end solutions
Published by Kumari Ankita on January 13th 2012 | Business
Reallocation and shifting got new dimensions with the surging of professional packing and moving com...
 
Cinematography : Depth of field or soft-style?
Published by Seoexpert001 on November 28th 2011 | Business
The mentioned technical means but primarily aimed at a market that wanted to achieve a shallow depth...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
The Box offers comprehensive commercial storage solutions
Published by Harry Ben on January 13th 2012 | Business
A commercial storage solution is the best answer to Abu Dhabi’s increasing space problem as it pro...
 
Start up your online business with e-commerce solutions by Octashop
Published by Sanchita Kumari on July 23rd 2012 | Marketing
Octashop is a great company which has been working for many years and helped number of companies to ...
 
Excellent packing moving and corporate solutions under one umbrella
Published by Abhay Singh on January 6th 2012 | Business
Welcome to a packing and moving company. We solve all the issues related to shifting from planning t...
 
Perth Air Conditioning- cooling solutions to save you from the burning heat
Published by Customisedair on May 9th 2012 | Business
Looking to soothe your burning skin in the scorching summer heat?? Finding it difficult to tolerate ...
 
CAD Services – Advanced services in field of CAD
Published by Macjohn on August 23rd 2012 | Business
Advancement in CAD services started with the advancement and invention of newer technologies in soft...
 
A guide to storage solutions
Published by Mary Porter on June 20th 2012 | Business
It may sound obvious but you should remember that the choice of storage solutions depends on the pla...
 
Cost effective solutions for SMS Marketing
Published by on March 8th 2012 | Business
Before, SMS was a very personal thing. Your mobile number is only limited tom the people whom you en...
 
Starting the importance pertaining to exceptional world wide web solutions
Published by Sarah Jesse on August 20th 2012 | Business
There has been a lot of talk about the different kinds of web facilities that can certainly help a p...
 
The best packers and movers company with all kinds of solutions
Published by Kumari Ankita on January 2nd 2012 | Business
Welcome for unparallel shifting services. All of us give support on the loading and unloading servic...
 
Why to use e-commerce solutions for the development of businesses?
Published by Sanchita Kumari on July 23rd 2012 | Marketing
E-commerce solutions have in fact become vital for those who are into online business. It is the per...
 
Instant solutions by criminal attorney nashville
Published by Formojohni on December 13th 2011 | Business
When we talk about insolvent problems, criminal attorney nashville has one of the highest rates for ...