Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Can Field Sales Solutions Help My Business?

By Justine Fitton Subscribe to RSS | February 16th 2012 | Views:
loading
 
  



Field sales solutions provide an outstanding means of influencing consumer behaviour at the point of sale. Several studies have shown that the vast majority of purchasing decisions are made when a consumer is shopping, meaning that experiences within the store (or 'in the field') have an unparalleled capacity to influence purchasing behaviour.

There are a range of different services available from field marketing agencies under the umbrella term "field sales solutions". Field sales solutions can mean anything from display optimisation and merchandising to product demonstration and assisted selling; different field sales solutions are appropriate to different products and in different circumstances. Despite their differences, all these techniques share a common purpose: to improve sales performance from within the field.

If your business makes a food product or a grooming product, sampling campaigns can be an excellent way to break down barriers to purchase. Many consumers fall into repeat purchasing habits when it comes to products like these, but businesses can break this cycle through sampling, allaying consumer fears and removing the element of risk perceived when straying away from familiar products. An added advantage is that sampling can give a business the appearance of generosity to its customers (and potential customers). This in turn can improve brand satisfaction and even encourage brand advocacy.

Product demonstrations are another powerful way to break down barriers to purchase, particularly when a value proposition hinges on a benefit that consumers view with suspicion (e.g. a knife that never goes blunt or a fountain pen ink that dries immediately). Demonstrations also create a spectacle and can generate interest in your product from shoppers in the vicinity. In high-profile campaigns, the spectacular aspect can be emphasised and enhanced by involving a celebrity, e.g. a celebrity chef to demonstrate the ever-sharp knife.

Display optimisation is the process of arranging and displaying products so they are most likely to pique consumer interest. Packaging is a form of advertising, and through display optimisation, you can make sure your packaging is fulfilling its advertising potential. As with other forms of advertising, some positions are more effective than others, and in most stores these include much-coveted end-of-gondola displays and positions around the eye-line of an average shopper. A field marketing agency can help to ensure your products are displayed appropriately, thus reaching their audience effectively, improving brand visibility and ultimately driving sales.

The above list is by no means exhaustive and there are a range of other field sales solutions that could benefit your business. Bear in mind when deciding between marketing agencies that their strengths lie in different areas. An agency with proven expertise and a track record for success in its sampling campaigns will not necessarily be the best choice for a product demonstration, and perhaps more importantly, a general marketing agency is unlikely to be as effective or experienced as an agency with a strong field marketing focus.

Whichever service satisfies your requirements, field marketing can open doors for your business, helping to maximise return on investment in distribution, increase brand awareness, grow your consumer base and provide a substantial uplift in sales figures.

Justine Fitton - About Author:
Cosine is an industry-leading field marketing agency with a wealth of experience and a host of high-profile awards. When you need the foremost field marketing specialists to design and implement powerful field sales solutions , contact Cosine to find out more.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/how-can-field-sales-solutions-help-my-business.htm

Related Marketing Articles Subscribe to RSS

Starting the importance pertaining to exceptional world wide web solutions
Published by Sarah Jesse on August 20th 2012 | Business
There has been a lot of talk about the different kinds of web facilities that can certainly help a p...
 
Perth Air Conditioning- cooling solutions to save you from the burning heat
Published by Customisedair on May 9th 2012 | Business
Looking to soothe your burning skin in the scorching summer heat?? Finding it difficult to tolerate ...
 
Cinematography : Depth of field or soft-style?
Published by Seoexpert001 on November 28th 2011 | Business
The mentioned technical means but primarily aimed at a market that wanted to achieve a shallow depth...
 
Housekeeping solutions for households and businesses
Published by Jarred Luke on April 21st 2012 | Business
Many businesses are now looking for help with the essential process of housekeeping and getting hygi...
 
Get one stop solutions for all your service with packers and movers
Published by Kumari Ankita on December 12th 2011 | Business
Allahabad is one among the largest commercial hub of northern India. It has many medium and large sc...
 
A guide to storage solutions
Published by Mary Porter on June 20th 2012 | Business
It may sound obvious but you should remember that the choice of storage solutions depends on the pla...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Locksmith Brooklyn gives motor vehicle solutions
Published by Run Locksmith on November 30th 2011 | Business
Locksmith Brooklyn can be more challenging when compared with you would imagine. Yet again, any indi...
 
A flexible circuit offers inventive heating solutions
Published by Prince Sam on June 5th 2012 | Marketing
Flexible circuits help engineers devise heating solutions for the most extreme conditions. These cir...
 
IT solutions, IT Project Management and Software development
Published by RnD Consulting on January 3rd 2012 | Business
R&D Consulting Ltd offers professional bespoke IT Solutions. Their IT Consultants are qualified, hig...
 
The best packers and movers company with all kinds of solutions
Published by Kumari Ankita on January 2nd 2012 | Business
Welcome for unparallel shifting services. All of us give support on the loading and unloading servic...
 
Punch of one stop packing solutions and competitive price at Allahabad
Published by Kumari Ankita on January 4th 2012 | Business
Here you are at movers and packers Allahabad. You get dedicated support from us on the loading and u...
 
Do you require Scaffolding Bristol solutions?
Published by Angie Turner on June 19th 2012 | Business
Scaffolding is a useful device for reaching areas at height and carrying out construction work safel...
 
No cost purposes for ones Apple mackintosh solutions
Published by John Culvers on July 14th 2012 | Business
While using have to have to get ideal purposes for ones mp3 player, it might truly always be a good ...
 
Find intelligent, dependable solutions for offshore container equipment
Published by Sherman Barber on May 2nd 2012 | Business
If you own or are part of a business that needs to move goods from port to port, then you want shipp...
 
Nestabilities crafts are just some of the solutions that Craft at Home can offer
Published by Mary Porter on June 16th 2012 | Business
Whether you’re looking for a reputable retailer of nestabilities, heat guns and whole manner of cr...
 
Start up your online business with e-commerce solutions by Octashop
Published by Sanchita Kumari on July 23rd 2012 | Marketing
Octashop is a great company which has been working for many years and helped number of companies to ...
 
Do you require Fleet Servicing solutions?
Published by Mary Porter on June 18th 2012 | Business
There are plenty of fleet servicing options to choose from, and the right fleet servicing provider w...
 
Packing companies complete solutions for reallocation
Published by Kumari Ankita on February 14th 2012 | Business
There are many reallocations companies in India who are offering packing and moving services. These ...
 
Cheap outsourcing solutions v/s quality outsourcing solutions
Published by Lisa Parker on February 6th 2012 | Business
Information technology has been growing tremendously and most of the companies focus on cost reducti...