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Find More Singapore Sales Leads Through Blogging

By Jayden Chu Subscribe to RSS | June 13th 2012 | Views:

Blogging is an important aspect of content marketing. Without engaging blog posts published on a regular basis, your website won't be dynamic and your Singapore sales leads won't have any reason to check your website regularly. Think of it this way:

Situation A, you have a website with an active blog. Sales lead A came upon your website's blog and read a wonderful post which compelled him to sign up for updates and newsletters. Result: sales lead acquired.

Situation B, you have a website but no active blog. Sales lead B came upon your website, read your offerings, and finding no blog to read further, bounced off to check another website. Result: sales opportunity lost.

Now, imagine the possibility of situation B multiplied by the estimated number of sales leads in your target market. How much profits would you have lost then? The numbers can be astounding, so don't waste a second thought on starting your blog now. Starting a blog is really easy, especially with the help of blogging sites such as Wordpress and Blogger, or micro blogging sites like Tumblr. Though Twitter is also considered a micro blogging tool, it's more of a supplement for other blogging websites.

If, for example, you do business in an industry which offers very limited topics for starting a blog---such as plumbing---you can still do a blog. "But how?” you may ask. Well, you can write about:

*Tips to help people prevent a plumbing disaster.

*Reviews about plumbing stores in your locality (the helpful store manager,complete plumbing inventory, affordable prices, etc.).

*Ideas for upcycling and recycling used/excess plumbing materials.

*Write blogs about your family adventures, employees' family adventures, etc.

There is always something to blog about no matter what industry you do business in. You don't really need to publish posts every day. The important thing about blogging is that you do it on a regular basis. If topics are really hard to come by for you, then publish posts at least once a month. As long as your readers know that your blog is updated, they will keep reading and you will keep finding new sales leads. A great tip about blogging for those in more mundane industries such as plumbing or hardware retail is to make your blog posts humorous. Finding humor in everyday things is always enjoyable and will make your blog more entertaining than your industry initially allows. Aside from sales leads generation blogging will also help you find new friends.

If writing is not really in your nature, you can always post videos (these are actually more entertaining) or even slideshows. If you do want a blog, but you don't have the time to write, you can always hire a writer to do the ghostwriting for you or outsource to a BPO company. Outsourcing to a BPO company will give you full website management, regularly updated blog and SEO optimized blog posts. There are also alternatives to word and video blogging. New social sites like Pinterest, for one, lets you curate online images into beautifully arranged online scrapbooks. There are other options available, you need only to look around for the option that suits you and your business best.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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