Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Field Marketing: In-House or Not?

By Justine Fitton Subscribe to RSS | December 21st 2011 | Views:
loading
 
  



If you have already chosen to add field marketing to your business' existing repertoire of marketing areas, you have already made one wise decision. The next question that should be at the forefront of your mind is this: should I handle field marketing in-house or find an agency to do it for me?

The answer to this question will depend somewhat on the nature of your business, its product (or products) and their associated industry. For example, if you envisage field sales as representing the majority of your sales activities, you may benefit from handling them in-house. This allows for tighter integration of your field sales teams with your management team, which will in turn help to facilitate accountability and ensure that the channels of communication are always open. If you are certain that your field sales team will be busy all year round then this can represent a more cost-effective alternative to paying agency rates.

On the other hand, if you are not sure how regularly you will engage in field marketing activities, it is almost certainly better to use the services of an agency than it would be to expend time and money on recruiting your own team. One of the greatest benefits of this approach to field marketing is that your obligations as an employer will be limited - in other words, as soon as it becomes clear that this avenue is not providing an adequate return on investment, you will be free to take the necessary steps to jettison these activities from your business and thus your budget. If you are employing field sales staff directly, you may find this more difficult and costly achieve.

Another advantage of outsourcing field sales is that it will enable you to take full advantage of agency expertise. If you decide to handle field marketing jobs in-house, you face the choice between employing experienced personnel (who may be hard to come by and will certainly be expensive) and training new staff members from scratch (who may be incompetent and will cause you to incur additional training costs regardless).

If the field marketing initiative you envisage involves four members of staff travelling around the country on a promotional vehicle and handing out free products to the students at a different university each day for a year, you may benefit from employing these as permanent (or long-term temporary) staff members. This is because you have already decided that they will work for an entire year - you already know precisely where they will go and what they will do, and you do not envisage any situation in which you might rescind on your campaign.

By contrast, if your field marketing plans involve sending staff members to a number of relevant trade exhibitions around the country, you may benefit from outsourcing the work to an agency. This is because the trade exhibitions are likely to be infrequent, which means your business will benefit from the ability to request staff on a daily basis. Also, because the work is spread out but you will not be providing transport, this enables your business to benefit from the savings an agency is able to make by sourcing staff members from the area nearby each trade exhibition.

Essentially, the most important thing field marketing agencies can provide your business is agility. If agility is not a priority area for your business, you may find that an in-house team can cater to your needs. On the other hand, if agility is crucial to your success, you will find many attractive qualities in the outsourcing model.

Justine Fitton - About Author:
Cosine UK is an award-winning provider of field marketing services. Cosine UK holds an extensive database from which it can recruit staff members to fill its field marketing jobs . Few field marketing agencies are as competent and capable as Cosine UK.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/field-marketing-in-house-or-not.htm

Related Marketing Articles Subscribe to RSS

Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
The basics of online marketing explained
Published by on June 6th 2012 | Marketing
Online marketing is a relatively new term however it is surely evolving and turning out to be a fund...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Cinematography : Depth of field or soft-style?
Published by Seoexpert001 on November 28th 2011 | Business
The mentioned technical means but primarily aimed at a market that wanted to achieve a shallow depth...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
Is email marketing the right choice for your business?
Published by Dataflat on January 30th 2012 | Marketing
Email marketing is one of the most famous and popular forms of direct marketing these days in all pa...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...