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Digital Marketing in India – Rise of a New Dawn

By Sandra Jones Subscribe to RSS | December 21st 2011 | Views:

Digital marketing is all about business promotion through a digital media like mobile or the Internet connection. Digital marketing in India is on the rise and it is estimated that almost 237 million people will be using this promotional method to promote their businesses by 2015. It is one of the few methods on business marketing which enable entrepreneurs to connect and interact with their clients all over the world. Digital marketing helps businesses to stay alive in the world of online business.

With the rising popularity of digital marketing industry in India, a number agencies have come up with services in online or mobile marketing. Here are a few marketing tools used by a marketing agency:

• Blogging in social networking sites and other online sites

• Banner advertising on the Web

• Email promotional campaigns

• Pay Per Click (PPC)

• Search Engine Optimization (SEO)

• Video marketing or Prod-casts

• Product related marketing campaigns

• Social Media Marketing and Management

• Short Message Service (SMS) or Multimedia Message Service (MMS)

• Widget

Companies which provide services in digital marketing in India mainly focus on two main objectives:

• Pull marketing

• Push marketing

Pull Marketing – In digital marketing world, pull marketing refers to using video, audio, and other content which are stored and later displayed online, where users or clients reach out information they look for by themselves. Then they get a chance to respond back telling companies whether they will buy their services or products or not. For example, if a blog related to a product in shared in a leading social networking site, it will attract online traffic and encourage them to share their comment on it. There are many digital marketing companies which expand pull marketing to viral marketing and various means of online or mobile marketing.

Push Marketing – As the name suggests, push marketing deals with sending electronic mails, text messages, multimedia messages, RSS feeds marketing, and so on. This type of digital marketing is to reach out audiences via mobile networks or Internet in order to promote businesses. For example, by sending emails, text messages to billions of people all over the globe a digital marketing agency will help a business to reach a lot of prospects within a short period of time.

To know more about all the latest happenings in the world of digital marketing in India, you should browse the Internet and visit a few websites of some leading companies which provide services in digital and social media marketing. This will help you know more about the industry and will get encouragement to take such a service for your business promotion online.

Sandra Jones - About Author:
Sandra Jones is a prolific writer who has published many articles on digital marketing in India. She works in a leading digital marketing company and has years of experience in this field.

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