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Ace Customer Service All the Time for Better Sales

By Phillip Mckenzie Subscribe to RSS | July 11th 2012 | Views:

If you want to be the best in the IT business, then you have to take care of your customers well. After all, they are the ones who are spending for whatever you offer them. This fact alone is enough to make you worried if customers are not happy with your service. Just think of all those IT leads that might lose for your IT appointment setting campaign. If you want to be on top of your game, then make customer service your priority. This will make your lead generation campaign much easier to support, since the positive feedback from satisfied customers can help increase your marketability.


Here are some points to ponder:


1.Be there– when prospects decide to call you back after your IT telemarketing call, you have to be there to answer it. Imagine what will happen if they pick up the phone but no one is at the other end of the line. Goodbye, potential sales leads. Please, do not let that happen. Always be present and ready to take the call or meet the prospects in person.

2.Be focused– keep in mind every word that the customers say. Whatever you hear can help you figure out what they need, and what you can do for them. You cannot afford to let your mind wander during your talk. You might miss some important cues in the discussion if you do.

3.Be alert– sometimes, even non-verbal cues might contain important clues to what you customers and prospects want. For example, if they stopped by your company to see how you do your business, you can take into consideration their looks, expressions, and reactions over the way you operate. From there, you can plan on how to get them more interested in your IT firm.

4.Be ready– if a decision or choice is made, you should be ready to attend to it. It will not do well for your business if, at the moment your prospects decide to make a purchase or sign up for the service, you run out of stocks or people who will handle the job. Keep in mind that they also value their time. You would want them to know that you value their time as well.

5.Be communicative– in any kind of transaction, building a relationship is very important. This is important even in the IT market, perhaps more so. IT leads can be hard to find these days, so it pays to get one that will stay with you in the long run. So nurture a relationship with your customers. You can never tell how they might help you grow bigger in the future.


Is customer service hard? Not really. As long as you have the patience, the determination, as well as the spunk to keep up with the demands of the times, then your business will be all right. The information technology business can be very frustrating and challenging for a lot of customers, but as long as you are ready, you can handle it.

Phillip Mckenzie - About Author:
Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit

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