Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Myths and Facts about Social Media

By Peter Wilson Subscribe to RSS | June 19th 2012 | Views:
loading
 
  



Social media marketing has made it more obvious than ever that customer engagement is the key to success. It has emerged as a powerful promotional tool for businesses to interact with their audience. Yet, there are businesses that hesitate to adopt it because of myths associated with it. Social networking is more than just a pastime that involves random tweeting on Twitter or commenting on blogs and posting Facebook status updates.

Here's a look at some of the most popular myths associated with social media in Northern Ireland in relation to businesses:

Unless you are on every social media network, you can't succeed

This alone puts off most marketers because the time investment is significant. Spreading one thin over a number of sites without specific goals and action can indeed be a waste of resources. Rather than the number of networks, it is more about how the business leverages and uses a particular network to get results. It is best to focus on one network at a time, get established and then proceed to the next.

It can substitute direct marketing

The fact is, while social media is certainly popular, it can never replace direct marketing. Online networking is convenient but human interaction is always preferred.

If you use social media you don't need a website

Businesses are aware that websites are a necessary component of their online presence. No matter how many social networks one belongs to, publishing to a website or at least a blog is mandatory and there is a solid reason why. Content is the acknowledged King that drives search traffic. It is important for SEO in Belfast. Even if you have profiles on many networks, the ultimate aim is to motivate people to visit your website where there is unique content. A website is a branding tool where you can control your content, display and sell your products and services. You own your website and complement it with your social media presence in Northern Ireland, so that you can reach your prospective customers.

ROI cannot be measured

In business, it is important to monitor and measure the return on investment for every activity in order to be profitable. Social media ROI can be measured using analytics tools through which visitors and their actions can be tracked. This helps the marketer decide what to focus on and which links are most active.

It is too time-consuming

Social marketing can be achieved by just dedicating a few minutes a day and using social media dashboards to plan and schedule posts. It is about the effective use of various tools to use it to advantage and it takes discipline.

It is not suitable for our business

Any business that intends to succeed, build its brand, attract new customers and make its SEO work needs social media in Northern Ireland.

My customers don't use it

It is False. Customers, new and old are on social networks. It is where people connect. It is not enough to create one profile page and hope people will rush in.

Not everyone can succeed at social networking. It takes research, active participation, dedicated effort and a commitment to consistent efforts based on a strong strategy. Smart businesses outsource the process to Belfast SEO experts who understand and help them achieve their goals.

Peter Wilson - About Author:
WSI Digital Web, a leading SEO in Belfast, is providing all kind of digital services including web design, SEO, ecommerce, digital marketing and Social Media in Northern Ireland and other regions.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/internet-business-articles/myths-and-facts-about-social-media.htm

Related Internet Business Articles Subscribe to RSS

A tutorial: Adding your company’s profile and terms to TermWiki
Published by Melissa on April 28th 2012 | Internet Business
Having accumulated over 2 million terms across more than 1300 different subjects in just one year, T...
 
 
Why you need to hire a good web development company?
Published by Sitikantha Pattnaik on February 2nd 2012 | Internet Business
A good website is responsible for making or breaking your web business success. So choose wisely the...
 
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
 
Choosing the Right web development company for Your Business needs
Published by Sitikantha Pattnaik on December 14th 2011 | Internet Business
Know the details about a web development company or their exact services and how they are doing thei...
 
Why SEO Consultants are Needed in Businesses Today
Published by Paul Smith on August 23rd 2012 | Internet Business
When you talk about companies and businesses today, most of them have their own SEO Consultants who ...
 
Why SEO Consultants are Needed in Businesses Today
Published by Paul Smith on August 23rd 2012 | Internet Business
When you talk about companies and businesses today, most of them have their own SEO Consultants who ...
 
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
 
Internet Marketing for Start Up
Published by Blliss Mark on August 21st 2012 | Internet Business
Internet startup marketing for a start up company is absolutely crucial in order to make an impact w...
 
Internet Marketing for Start Up
Published by Blliss Mark on August 21st 2012 | Internet Business
Internet startup marketing for a start up company is absolutely crucial in order to make an impact w...
 
Select Affordable SEO Packages for improve brand image
Published by Ali Conner on August 18th 2012 | Internet Business
SEO is the most useful and effective technique for your online business to get top results in search...