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Incorporating Quick Response Codes with your Social Media Marketing Initiatives

By Gaurav Sinha Subscribe to RSS | January 21st 2012 | Views:
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Quick Response Codes also known as QR Codes are gaining much attention among marketers in the online as well as offline world. This unique 2-bar-coding system has found its applications in a number of business functions, and the most vital of those is to connect the offline world with the online world through innovative placements which lead users to landing pages urging them to easily engage with brands and businesses.

Successful Collaborations

These codes are extremely easy to generate and can store large amounts of data from simple things such as URLs of websites to user manuals. The integration of these codes with a social media marketing initiative has proven to be an extremely successful collaboration for marketers on multiple levels.

The integration of social media marketing with Quick Response Codes has made it possible for web promotions specialists to bridge the gap between the offline users with the online world using smart phones and bar code scanning capabilities inbuilt into most smart phones.

Boosting Social Sharing

The dawn of these codes has boosted the concept of “social sharing” which enhances the possibility of brands getting more ‘fans’ and ‘likes’ on Facebook, ‘followers’ on twitter and further facilitates the sharing of articles, content, videos etc., consequently supporting a brand’s viral marketing initiative.

Furthermore, connecting users to your Facebook or twitter page through these codes opens doors to more direct interaction with audiences.

Facebook:

There are a number of internet marketing specialists who will be able to help you in your social media marketing initiatives and also guide you on effective placement of these codes on storefront windows, business cards and promotional merchandise to help you enhance the number of fans on your Facebook Page. They will also help you create a ‘like’ and ‘share’ button using these codes thus ensuring more and more people share your content within their social groups on these popular websites.

Twitter:

You can even use these codes to link audiences to your Twitter profile and work towards boosting your follower base. You can also allow them to ‘re-tweet’ your content, share press releases and articles that have been printed about your brand and hereby further connect the offline world with the digital world.

YouTube:

Imagine the possibilities of Quick Response Codes when they can even allow you to connect audiences to other forms of content such as videos on YouTube. Connect your audiences to your television commercial on YouTube, and other video content such as awareness campaigns for healthcare service providers or video based user manuals for equipments. The best part about this system is that it is a lot more cost-effective than advertising on the television and with a more targeted form of communication you are bound to have a higher sales conversion rate.

If leveraged appropriately, there are unlimited possibilities of innovation for your social media campaign by integrating this coding system. For example, many professionals choose to hand out business cards and merchandise which have codes linking audiences to their LinkedIn profiles. Once you start engaging audiences with this code, the sky is the limit!

Gaurav Sinha - About Author:
Find out what Quick Response Codes is and how QR Code Development is done. Strikeone provides QR code development and WAP Site Development services that is one of the most convenient and preferable way to promote your brand name.

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