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Advertising Your Business Locally Online

By Armando Subscribe to RSS | April 12th 2012 | Views:
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If you want to advertise your business then the internet provides many great opportunities for promotion that will generally be cheap and highly effective. For most of us looking for somewhere to shop or somewhere to eat or generally any kind of product or service in our area, the internet is the first place we will look.

However the downside is of course that you are not the only person who recognizes this – and there are many other people and businesses who will be promoting similar products and services on the net. This means that there is a lot of competition for you to go up against if you want to try and make a success of your company that way. At the same time another weakness of advertising online is that you are reaching an awful lot of people who will reside in other countries and generally won't be useful to you. If you have a business in Rockland Country, NY for instance, then you are not going to want to advertise to people in Timbuktu as they won't be able to use your services.

The solution to this is to market your company online but with more of a local 'angle'. This way you can ensure that your traffic is more 'targeted' and that it is most visible to people in your area who can visit your store or order your products for delivery. At the same time, by advertising your business locally you are competing in a smaller marketplace. The best way to operate as a business this way is to start out locally and small scale and then use this as a 'stronghold' of sorts to expand outwards.

There are several ways to promote your company online from a more local angle. For one you can use SEO to target a local audience. Here, instead of targeting just the key phrase 'jumpers for sale', you would target 'jumpers for sale Rockland County, NY'. This way you have right away have targeted those people who will be looking for things in your local area rather than just generally, and at the same time you have found a keyphrase that will potentially allow you to get to the number one spot – rather than trying to get to the top of the SERPs with 'jumpers for sale' which has a huge amount of competition.

When doing this you should research keywords that are local to your area. You can do this exactly the same way by using the Google Keywords tool to search for related terms that people might be searching for around your industry. From here you can then look at which terms are popular not only globally but also in your area. Ideally you'll target those that aren't being searched for globally, but that are highly popular near you.

Finally, make sure to get your website on as many directories, voucher sites and other collections of sites as possible in order to help people find it and to make it accessible for Google.

Armando - About Author:
Using voucher sites is one way to promote a company in Rockland County, NY. Visit the links to provide coupons for local businesses in Rockland County, NY.

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