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Over-Optimization SEO Today

By Subscribe to RSS | August 9th 2012 | Views:

There is no need to give any introduction to anybody involved in web development on SEO. Any website owner as well as designer is likely to be aware of the importance of SEO nowadays. While SEO is needed to make your website appear at the top of online search results, its excess and improper use may not bring your business good results. Latest Google algorithm updates have made it clear that those websites with excessive usage of popular SEO methods will not get good ranking. This has made sensation in web development industry and every SEO company is trying to find means to adhere to new algorithm changes and ways to implement proper seo methods.

Until a few months back, web designers and SEO authors relied mostly on SEO techniques like high keyword density, backlinks, Meta description etc. These are commonly used SEO elements but their overuse may cause harm to a website. It is prudent to include the main keyword of a web page in its page title but you should avoid anchoring all backlinks with the keyword. This is what a SEO company should avoid to evade wrath of Google. The Internet search giant has made it clear that it will penalize websites that have less relevant content and improperly used SEO techniques.

While popular SEO methods can fetch a website good ranking for some time, without good and relevant content it may not sustain the ranking. As it has been seen, most popular websites are those that have interesting and well written content by people who are not SEO experts. You should hire a SEO service Sydney for optimizing your website that has some knowledge on making the content suitable along with expertise in commonly used SEO methods.

If a website is optimized with prevalent SEO methods without focusing on relevance and natural flow of content, this does not go down well with Google and other top search engines. Sometimes, domain names matching page title can be a good thing from SEO perspective. However, forcing them to be similar may not bring good results. This may result in your site’s rank going below by few notches.

When you get in touch with a SEO service Sydney to optimize your website, you should verify their expertise in latest SEO methodologies. To see whether they are in tune with latest Google algorithm updates, you can check ranking of their website as well as their client sites. - About Author:
Poul Reichhardt works in a leading SEO companyproviding prominent SEO service in Sydney, Australia. He shares news and updates on Search Engine Marketing, Social Media Marketing, PPC Advertising and Internet Marketing

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