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Some of the issues faced by callers while generating leads

By John Smith Subscribe to RSS | March 20th 2012 | Views:
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Various services are undertaken by the call centers are like extending the right telemarketing calling technique according to goal of the customer. They try to enhance the lead generation by acquiring more customers and raising the revenue from already existing customers. They try to raise the sale of the companies and turning each of the leads to successful sale.

The outbound call center executes some of the telemarketing calling techniques to attain the goals as set by the company. The various ways of dialing like the manual dialing, progressive or the power dialing, the preview dialing and the predictive dialer method aims at enhancing the lead generation. Lead generation is the only way that can heighten the sale and bring in some valuable profits to the companies.

More is the lead so generated this will prove that the company has a huge access to a wider customers in the society and hence they have a larger market to share and cater their products and the services. However, there are some the legal ways and procedures to make the calls to the callers and motivating them to buy the services and the products.

There are some of the hitches so faced by the callers while trying to make call or motivating the customers. Below mentioned are some of them:

1.There are some of the laws initiated and have made restriction on using some of the techniques of telemarketing calls. Some of the call centers have forbidden the cold calling as this has been restricted as unlawful way of calling. This at times lead the callers not being able to reach the right customers on time.

2.Some of the objections and the negations that the callers face from the customers might slower the leads. At times, the customers are not interested in the products and the services that the call centers render. The call center agents try to approach the customer and motivate him to change the negatives to positives.

3.The marketing and the sales planning should go hand in hand. The sales will close on a happy note if the marketing procedure has been apt enough in motivating the customer. There might have been a wrong assumption or mistake done by the client while marketing the products and did not gel well with the sales as done by the call center. This will not hit the lead, as the customers will not be satisfied.

4.There lead might turn half way and turn negative. The call centers might motivate most of the customer to have a talk with the sales team so that they get the detail idea of the product and the services. However, the interaction with the sales person might not prove successful, as the sales person may not convince the customer. Hence here the lead though is generated yet may not see a successful close. Therefore, the team should have a unique united venture so that they can turn every leads to sales.

5.The call center may fail to generate proper lead as the callers might have called the wrong prospect for which the products are not made. Therefore, the callers should make a proper research to locate the right customer.

John Smith - About Author:


The outbound call center carries out the outbound calling campaigns to generate the lead.

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