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Outbound call center initiates high performances at an effective cost

By John Smith Subscribe to RSS | March 27th 2012 | Views:
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The main aim of the outbound call center is to render a high quality service to the customers and the clients who have outsourced to them. The various techniques and the ways undertaken by the Outbound Call Centers aim at heightening the sale, increasing the brand value to the customers, helping to initiate the lead generation to acquire more customer who will opt to buy the products and the services. They take care of the time and the action they take. They try to benefit the clients by making a direct and instant response to the customers.

Among many techniques or the technologies so undertaken, some of the unique cost effective measures are Interactive Voice Response, Automated Calling and Distribution System and the Computer Technology Integration.

1.Interactive Voice Response

This is a unique system of making the calls to the customers. They help the callers working at the outbound process by making them call the customers automatically. The call is made to the customer and the customer will get a pre-recorded message from the customer, which is actually the message broadcasting. He will get across a menu to select the option according to his choice and the phone call is transferred to the respective callers of the outbound call centers. Here the system is such that detects the right person on the help desk and transfer the calls accordingly. The uniqueness of this system is it saves time and is much cost effective to reach out to the customers.

Some of the benefits of using it apart from the cost is they make the message available to a wider section of the customers by instantly delivering the message. The messages fed in the pre-recording message are such that they attract the interest and the attention of the customers.

2.The automated calling and distribution system

The calling techniques that the telemarketing system have adopted are all automated and they need not make the callers make rigorous calls to the customers. Moreover, the system is quiet efficient in segregating the customers according to the target of the project. You will get the list of the customers to call that will find interest in the products and the services that the company is rendering. The system makes it clear to weed out the numbers that are unresponsive or wrong. They try to make sure that do not call the numbers enlisted in the “do not call” list. The whole thing is very cost effective as compared to setting up an in-house telemarketing system in the company.

3.Computer Telephone Integration

This is indeed of much help to the callers making the calls to the outbound call centers. When the customer is busy attending the IVR call then the callers who will attend the call gets the details on his computer through the “Screen Pop-up” application. He gets the details like the name, numbers and all the information that are fed in by the customer. This makes the callers aware of the customers and their background before making the call. Apart from reading the phone number CTI derives the information on the customer from the database and makes it available to the agents or the callers who are making the calls.

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The outbound calling campaigns taken up by the outbound call center are also made available to the customers by using these techniques.

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