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The Art of Producing and Distributing Potent Press Releases

By Nathan Brown T Subscribe to RSS | January 19th 2012 | Views:

Imagine you are working for the ADT Home Security Systems that manufacturers security alarms and the research department has just come out with an innovative product that will cut down the chances of homes getting burglarized by at least 50 or more percent, and your Chief Executive Officer has just called you in to write a press release regarding the new product. If you are veteran press release writer, it should be a fairly easy task, but not for many who haven't done one in their life time. If you are one of those who haven't, then, follow the tips below and in no time you will have become the veteran press release writer that you have been longing to be.

Businesses need to be in touch with the public at all times, and the best way to do it is to come out with press releases as frequently as it may warrant. Typically they will provide information that are recent in origin and may relate to a new product or service that is intended for launch. To be effective and easy to comprehend, the release should contain such information like a brief description pertaining to the product or service and the effective date from when they will be available.

The Public Relations Officer of the company is the usual person who is expected to produce the release to the press and other media. Producing the release is a tricky job for the novice, so it is always good for the writer to get acquainted with press release writing tips if they are new to the job. One of the best ways to acquire the skills is to read as many published releases as the writer can. That should give enough confidence to produce one independently and distribute them to the media. The most important point to remember is to read it over several times and check for inadvertent errors, and getting it proof read by an independent person will certainly help.

Releasing news to the press and media is something that you cannot always take back; once released there will be little leeway to track back or modify later. If you look around for press release tips, you will find so many of them that it can leave you confused if you are new to it. However, remember to focus you attention on: newsworthiness, your prospective audience, the announcer, the language, facts and figures, and authenticity of the information you are providing. Press releases are intended for media personnel and therefore need to be precise and accurate.

A poorly produced release can be counterproductive if not properly worded. Even an innocent remark or comment can invite flak from the readers as well as the media itself to whom you will be submitting the releases. If you are not fully conversant with the rules of writing, the best thing to do is leave it to the press release services providers. Besides writing the release, they will also be able to focus on the right media for submission.

Years before, the print media was the only venue to submit a release, and perhaps a little for the documentary and news film. But things are vastly different today after the advent of the internet and that has made press release submission a professional job in itself. There are numerous press release sites that you can target to make your releases potent and reachable. Some sites require you to register with them and pay a subscription fee, but there are also many other sites that you can use free and have an equally good reach. Not all sites will suit your purpose. So you will need to some researching on the sites before you can zero in on the right ones that are consistent with your line of activity.

Nathan Brown T - About Author:
Nathan Brown is a freelance writer and has many interests. He likes writing about security, health, pregnancy, TVs and more… and ADT Home Security Systems in particular.

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