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How does Internet SMS Facilitate Business Marketing?

By Avena Sowell Subscribe to RSS | May 11th 2012 | Views:

It is the unique ability of sending bulk SMS to thousands of intended recipients at a time that has contributed in the emergence of Internet SMS technology over the years. In general, most of the top marketers tend to adopt email to SMS technology for promotional as well as marketing purposes. What they try to follow is to type and send a text code or message through a particular online platform to the clients on their mobile phones. Businesses can make great use of this technology for marketing of services and products. Not only that, companies can even send special day or event messages such as Christmas, birthday wishes or others. Overall, it stands as a great way of fostering a close relationship between businesses and its clients.

The much important task of sending text messages from the company websites to the mobile phones of clients are done through an email to the SMS gateway ISP providers or aggregators. The aggregator monitors the business system of the advertisers containing every relevant detail related to how the messages need to be drafted and sent to the targeted clients. The process sounds a bit complex but practically it is really simple and highly efficient. One more advantage that it offers is that, unlike emails, clients can read the messages instantaneously on their cell phones, even when they are on the move.

However, certain factors also need to be considered strongly to get the best out of the email to SMS system. To elaborate on this, advertisers should be careful regarding the network capacity and its ability to successfully support the marketing campaign. Different clients might be using different networks and therefore it is instrumental to make sure that the sending portal is compatible with the networks of different ISP providers that are presently offering services. Ensuring high network reliability is the only way of making sure that the text messages have been successfully delivered to the clients. Budget is also a vital point of consideration that demands some realistic and practical decisions to be made on pay patterns and tariffs. Payments can be made on a per message basis or based on volumes dispatched on a daily or weekly basis.

Businesses focusing on sending bulk SMS to targeted clients highlighting products, offers or services does the same with a purpose of marketing their products and brands. However, success cannot be guaranteed in any case by merely sending out thousands of text messages. Why?

It is simply because under any circumstances, companies are set to find it practically impossible to send messages to every single person residing in the city. In fact, statistics shows that even the biggest SMS portals manage to cover no more than 20% of total population living in a city. Therefore, the key lies in effective classification of the recipients. In other words, the campaigning should have positive impact on a major fraction of the recipients and chances of success only arise on achieving the same. This is undoubtedly an extremely difficult thing to do but never impossible. Regular updates of company databases including client names & contact numbers, healthy correlation with the brick and mortar branches to get personal details of new clients etc. would gradually help in preparing a database of relevant clients that will certainly be good for the business prospects.

Avena Sowell - About Author:
Author is an experienced business writer, has been writing in the business world for a long time. The article tells about the features and usage of Bulk SMS Software, internet sms, SMS and text online.

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