Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Essential Etiquette for SMS/ Text Message Advertising

By Avena Sowell Subscribe to RSS | May 15th 2012 | Views:

Mobile phones, smartphones and various other mobile devices have opened the gates of opportunity for all types of businesses. SMS / text messages are the new mode of communication with the past, present as well as potential clients and customers. Businesses that fail to integrate SMS marketing techniques with their overall marketing campaign are losing ground to their competitions. Whether it’s an ad, offer, deal or just information, all such text messages from your company’s end are considered a part of SMS marketing strategy. Even for the consumer, the mobile device is not just a mode of communication - With a slide of the finger or press of a button, they are able to do shopping, make monetary transactions, answer opinion polls, etc. Hence, proper etiquette is a must for a successful text message marketing strategy. Let us take a look at few rules of thumb for SMS marketing.

1) Limit the use of abbreviations

“OMG, big sale @ xyz Store w/ $ back offers” – probably only a teenager might be able to understand that. One of the biggest limitations in SMS marketing is that of 160 characters per text message. But one cannot use this limitation as an excuse to use a lot of abbreviations to get as many words across to the customer. In fact, using too many abbreviations might confuse the customer as to what you are trying to say or in worst case scenario; they might not understand the message entirely. Thus, one needs to be very frugal and careful when using abbreviations in SMS ads. One should only use it when they know everyone will understand it and it is a good fit in the ad. By sending text messages from computer can help you overcome the limitation of characters, as you can send longer messages through the SMS software.

2) Watch your language

“Wazzup man?” is a common slang we use to talk with our friends, but to use slang in your SMS ad is a sure shot recipe for failure. Slang and vulgarity works and amuses one when talking to friends but when a professional entity uses them, it sends the wrong message and can even anger the customer. The mobile device is a customer’s personal space and no one likes such language from strangers in their private property.

3) Honesty is indeed the best policy

Using exaggerated comments and ostentatious promises in your text message advertisement is not a good idea, especially when you cannot deliver on them. People love catchy and smart advertisements but they love an honest one more. When you create an SMS ad, it’s better to stick to honesty as it would lead to a successful campaign.

4) Connect with the client rather than just concentrating on sales

Instead of just trying to sell your product or services to a potential customer, it is better to try to connect with them. Give them information and words which can be useful to them, then once you have connected try selling them your product. This method has been proven to lead to increase in new customers as well as repeat business from previous ones.

5) Always provide your contact details

No SMS /text message ad should be sent without providing details to customers as to where to go or whom to call. Customer took the risk of sharing their phone number with you then you should be willing to do the same. An email id, address or contact number is required at the end of your text message to ensure the customer takes the next step.

Thus, the above etiquettes are important and should be taken into consideration while writing a SMS text message advertisement.

Avena Sowell - About Author:
At MessageMedia we understand your needs to find out how we can help to reach your business goals through our SMS Gateway. We offer a 100% uptime guarantee, Text to Phone from Computer , the only one of it’s kind for US businesses and organizations.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Communication Articles Subscribe to RSS

The Significance of text via internet for businesses
Published by Avena Sowell on March 2nd 2012 | Communication
Text messaging guarantees that your intended recipients will not only receive but also read your mes...
Why online text message works for businesses
Published by Avena Sowell on December 2nd 2011 | Communication
Text via internet works efficiently for businesses due to instant reach to thousands of customers an...
Send text message to build rapport with customers
Published by Avena Sowell on December 24th 2011 | Communication
Send text message with the aim to have a sound communication with the customers to turn them into po...
Use computer text message to promote business
Published by Avena Sowell on January 4th 2012 | Communication
Use your computer to beneficially market your business across the world to thousands of potential bu...
How SMS text message has narrowed the communication gap
Published by Avena Sowell on March 12th 2012 | Communication
Text messaging is an important form of communication. It helps in informing concerned people about a...
Internet message service an effective business strategy
Published by Avena Sowell on February 15th 2012 | Communication
Today everyone is trying to invest in some kind of business irrespective of its size to maximise the...
The text via internet process will reap benefits for your business
Published by Avena Sowell on March 23rd 2012 | Communication
If you want your intended recipients not only to receive your message but also to read it, it is adv...
Choosing the best text message service provider
Published by Avena Sowell on April 19th 2012 | Communication
A text message is one of the cheapest and convenient ways of conveying any type of information.
Send free text messages: managing messaging costs
Published by Martin Crowe on January 19th 2012 | Communication
Free text messaging websites have gained popularity with people of all ages at helps in managing and...
Mass SMSs are sent through auspices some top message service provider
Published by Avena Sowell on December 27th 2011 | Communication
Bulk SMSs are sent through auspices some top message service provider which government and NPOs in A...