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Email to SMS marketing strategy for businesses

By Avena Sowell Subscribe to RSS | January 27th 2012 | Views:

Internet SMS marketing offers a huge opportunity for growth of businesses of all sizes. It provides a relatively cheap means to communicate to multiple recipients in a timely and convenient fashion.

Before, businesses used email marketing to reach out to a wider market area. The problem with such a method lies with the fact that very few individuals like to read marketing emails. If you received about 10 to 20 emails every day from sources you do not know, chances are that you do not read those.

On the other hand, a text message is direct and personal. In the meantime, very few people receive text messages from businesses, meaning potential customers a less likely to treat those as trash. Thus, a business that manages to send the same text message to over10, 000 can rest assured that about 99% of them will read it.

Today, there is not a single thing businesses will not do to beat competition. When the waters, get murky, gloves come off as everyone tries hard to lead the pack. Luckily, technology is kind; it brings to the fore cost-effective marketing tools that businesses can use to successfully command the lions’ share of the market.

For instance, Bulk SMS technology has added a crucial twist to online marketing techniques, allowing businesses to send personalised and general messages to a wide audience. With the technology it is possible to send the same text message from Email to SMS across hundreds of mobile phone networks.

You incorporate gateway services and integrate API software with your business website to make it possible for Email to SMS marketing technique to work. Whether, sending a single text message or Bulk SMS, the system is two-way in that your recipients will be able to respond immediately.

Avoid common pitfalls in Internet SMS marketing campaigns

As mentioned earlier, many people do not read business mails. The same can happen to text messages that fail to suit customers preferences. Actually, in a number of cases mobile users delete without first reading messages that come from certain sources. As such, your business has to deliver value for potential customers to show interest in your initiative to conduct them.

For SMS marketing campaigns to work, you have to win your customer’s trust. To win a customer’s trust, you have to be true to your word. Do not send misleading or highly exaggerative marketing messages to you customers. People are smart and they will tell if you are trying to rip them off.

Secondly, show personal interests to your customers. Talk to them during their special occasions or festivities. This way you stand out from businesses that conduct customers only when they are trying to get them to buy something.

Importantly, employ stable and properly functioning technology. Your aggregator (provider of gateway and internet SMS services) should have proper technology for the task. The last thing you want is system failure when you are trying to deliver mission critical messages, worse still when customers are trying to contact you.

Avena Sowell - About Author:
Author is an experienced business writer, has been writing in the business world for a long time. The article tells about the features and usage of Bulk SMS Software, Sms and text message.

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