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What is SEO content writing?

By Seexpertmoz Subscribe to RSS | February 23rd 2012 | Views:

Search engine optimization or SEO is a form of internet marketing strategy that promotes a business website in several ways to bring in more visitors and thereby improve its overall revenue.

SEO unfolds several innovative as well as traditional optimization methods that make a website more search engine friendly. All this is done to earn higher search engine result page ranking. Google awards ranks to websites which is measured on a scale of 1 to 10. However, right now, in this review we are dealing with SEO content writing which is an important item of our overall optimization agenda.

Contents are used for filling up web pages and SEO professionals use SEO content for this purpose. SEO contents are articles or posts tweaked to make the pages more appealing to the search engines. This in turn helps search engine crawlers land more web surfers into your website. This amounts to what SEO professionals at commonly refer to as On Page Optimization or increasing the search engine ranking of a website by directly improving its quality.

Now let us look into some important guidelines that can help you in learning how to Seo optimize your contents. While creating a Seo content prime focus is given to keywords and key phrases. Keywords are those words which browsers normally punch in while searching for something they need. For instance, if they want information on cheap accommodation in Las Vegas they would type in something like this “cheap hotels Las Vegas” or just “Las Vegas hotels”. These are known as key phrases, and web pages with contents embedding such phrases and terms are picked by search engines and queued up in their result pages.

Now this is only a beginning. There are many aspects associated with keyword optimization that has to be carefully dealt with. Blindly inserting keywords and phrases doesn’t amount to SEO content. Density of the keywords should be proportionate to the length of the content. As far as a website is concerned several attributes like number of pages, categories and links are all critical to its SEO content.

SEO content should be original. This is the reason why SEO writers are also called as SEO copywriters. There is an evergreen demand for creative writers who can churn original articles with all the elements of optimization planned and placed into them. A content editor should know all the aspects surrounding a website that has an influence on its SEO value. Literally, you can say that a SEO content writer should also be a SEO expert. He should have a real good idea about how optimization strategies work, only then shall he be able to produce quality content.

A professional web content writer should know what is sem (Search Engine Marketing) in the context of on page optimization. Besides creating optimized contents, he should know how and when to post and more importantly where to post. All these minute details are essential for allied SEO functions like link building, pay per click, social media marketing, online reputation management, video promotion etc.

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