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What Every Business Owner Should Know about Custom Printed Labels

By Granville Lochrico Subscribe to RSS | April 24th 2012 | Views:

Whatever tangible product you’re offering to consumers, custom printed labels can play a significant role in your marketing strategy. That’s because consumers respond to whatever image your company projects towards them. Their response ultimately depends on what message your label conveys.

Custom label printing for food products is a case in point. With so many choices out there, consumers would have a hard time differentiating one product from the rest without proper identification. For instance, a stroll along the canned goods section displays dozens of varieties of canned meat to choose from. Assuming their containers all have similar shape and sizes, their respective labels are practically the only ones that set them apart from each other.

Arguably, the best custom label is one that prominently displays the product name above everything else. After all, the brand name is typically what customers seek before picking an item off the shelf. In essence, the right label design can help consumers quickly identify with a particular product’s brand name.

Labels with unique fonts and vivid colors make products stand out, although it could get boring at some point. A custom printed label that’s cluttered can be visually baffling, causing consumers to just glance over it instead. Some marketing experts also argue that the simpler the design, the better. In effect, the best custom label is one that is unique enough to garner attention without sacrificing clarity.

Take, for example, StarKist® Tuna custom labels which feature the familiar blue whale character with the glasses. Additionally, its brand name font is both identifiable and unique without sacrificing vital information or visual clarity. Spaghetti sauce brands like Ragu are another great example of custom labels, with its distinctive red yet readable and original labeling.

The principles behind the use of custom labels in food products are essentially true everywhere, no matter the type of business or products marketed. Essentially, a custom printed label that grabs consumers’ attention can boost sales of the product or service. Not only are custom labels used as printed ones on products, they can also be used as brochures, stickers, or other promotional items as part of your overall marketing strategy.

By using custom labels on the product’s promotional materials, it can create product awareness and build brand recognition among your target market. More importantly, it can establish one’s product as the most trusted one in its field. Read more about them at

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