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The Different Ways the Internet Helps Contractors Acquire Leads

By Kevin Beamer Subscribe to RSS | June 1st 2012 | Views:
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Although working as an independent contractor is one of the most financially rewarding businesses to be in, it is very difficult to acquire leads. Without any leads, then you might as well hang up the hammer and look for another job. Thanks to the Internet, however, contractors can now acquire more leads by either marketing their businesses online or even going to online services that match leads to the particular service you offer.

Having strong online presence is one of the most effective ways a business can increase revenue. It has been said that many people go online to search for local services, and that’s where Internet marketing comes in. This is the reason why many business owners turn to companies that provide marketing strategies such as search engine optimization (SEO) and other marketing tools to help generate leads for businesses. However, residential contractors don’t need to spend a lot of money outsourcing their marketing needs when they can also benefit by using social networking sites.

Using Facebook is one example of how contractors can acquire new leads by using social networking sites. By setting up a Facebook page, you could regularly post relevant news on your newsfeed—to increase exposure—so that other users can be directed to your page. That way, they are able to see the services that you are offering, letting the leads come to you instead of the other way around.

Another way a contractor can acquire more leads is to go to a contractor leads website. Most of these sites pre-qualify construction and remodeling projects and match them according to your location and specialization. If a contractor specializes in kitchen remodeling, for example, then the website will refer you to customers who are looking to have their kitchen remodeled. This is one of the more contractor-specific ways of marketing a business, but they don’t come without a price. Contractors might have to pay a nominal fee per lead referral.

In addition to contractor leads sites, there are also websites which also offer useful tips on how to market and develop your website. These sites also help generate leads by utilizing all possible Internet marketing tools such as SEO, blogs, links, e-mail lists, and more that will help contractors tap their target customers. They also provide, often free, marketing tools that can help you generate more leads yourself.

If you are a licensed contractor who is interested in looking for contractor leads, then the Internet is one of the best tools you can use to accomplish that goal. You could also find more relevant information on the following websites: businessknowhow.com/internet/conversion.htm, websitehelpers.com, wisegeek.com/how-do-i-become-an-independent-contractor.htm, and forbes.com/sites/haydnshaughnessy/2012/03/16/7-lessons-social-marketers-need-to-learn-now.

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