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The basics of Search Engine Optimization (SEO)

By Wsiworld Subscribe to RSS | June 21st 2012 | Views:

In today’s business environment Internet marketing has become essential. Most companies use search engine optimization to ensure their website pages are being listed in these search results. Search engine optimization (SEO) is gaining a lot of attention and companies are aiming to have their sites appear on the top of the search engine results page (SERP).

What exactly is search engine optimization and how do we go about using it?

Search engine optimization is the process of improving the visibility of a website in the SERP.

There are many search engines that are in use, the most popular ones being Google and Bing. Essentially, search engines aid consumers in searching the Internet for the information they need. These search engines will crawl websites and generate a list of the most optimized sites related to their search query.

Most companies use various search engine optimization techniques to ensure their website, landing pages and social media properties are getting listed in these search results. But since the majority of Internet users don’t bother scrolling beyond the first page of results, just getting your site listed isn’t enough. You need to have multiple high rankings in the search results if you want to receive large volumes of qualified traffic to your site.

How can your company improve its search engine optimization?

Here are 5 tips that will help you improve your search engine optimization:

1. Ensure your site includes keywords that are relevant to your customers.

2. Make sure that your website is structured into different sections and use relevant and keyword-rich headings and sub-headings. Additionally, if your web pages are too long and too content-heavy, visitors will not stay for long.

3. Incorporate useful links back to your site and get other credible sites to provide links back to your website.

4. Keep your content fresh. Make sure that you consistently update your website with new content and valuable information. A stagnant site will not help your search engine optimization efforts!

5. Make sure that your website loads quickly and easily – eliminate bulky graphics and other elements that will slow your site down.

These are just tips that can improve your search engine optimization efforts.

Your local WSI Consultant specializes in effective Internet marketing. Contact them for more information on how to take your company’s search engine optimization initiatives to the next level. Visit for more information.

Wsiworld - About Author:
About WSI:
WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC,web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. To know more visit -

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