Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Stock Photos Utilized in Promotions

By Tracy Narvaez Subscribe to RSS | July 10th 2012 | Views:
loading
 
  



When faced with the task of finding an effective way to spread the word about an important product, idea or event, it is imperative that the ad be something that will catch the eye of the public. This is why many creative directors will choose to use stock photos in their advertisements. An attractive image is often the first thing someone notices when looking at a billboard, website, etc.

There are agencies that specialize in amassing a collection of photographs that can be used for a multitude of purposes depending on what text is added to them. They lease these images to others who wish to use them as part of an advertisement. These companies can be found online and the fees will vary depending on the picture and it's intended use.

There are advantages to using these photographs. For one, they really do save money. It costs far less to lease an image than it does to hire a professional photographer and the necessary models for a shoot. Bonus number two is that those purchased online may be embedded with a type of coding known as meta-data. This allows them to be attached to certain keywords that when entered into an online search, will pull the ad as part of the results.

A lot of stock photographs are of exotic landscapes and various animals. They also use models to depict generalized professionals in simulated poses. Stereotypes are also quite common in these collections. Through recognizable gestures, emotions and props; they are able to convey a usable idea.

Caution should be used when choosing which stockpile photo to use. Sometimes, without even realizing it, one may be drawn to a picture because it seems familiar. And it may seem that way because it has been used many times before. Choose something that is more unique and will make people think of the intended subject, not what the image itself represents.

Unless a vintage appeal is what is desired, watch for images that are dated by their fashion, hair and prop choices. Some photos come off as too posed when the models are sporting fake smiles and are staring rather than making eye contact. As a whole, folks seem to be more attracted by pictures where the subject are more natural and candid. When cutting and pasting two different graphics together, it is well worth the time to be sure the edges are smooth.

Each of these stocked images will have a fee attached to it. There are several things that the owners will use to determine what that charge will be. Factors such as when, where and in what manner the picture will be used are three of the top issues. How often it will be copied and whether royalties are attached are two more things to consider when it comes to pricing.

Royalty-free items are purchased for a set fee and can be used an unlimited amount of times in most cases. The drawback is that the owner may sell the same graphic to as many buyers as they choose, so there is no option of making it exclusive. Rights-managed pictures are also known as licensed images and will come with very specific rules pertaining to their use. Using stock photos in advertising is a quick and easy way to enhance the ad.

Tracy Narvaez - About Author:
You can get tips on how to choose stock photos for your website and more information about a reputable stock photography agency at http://www.photokore.com now.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/stock-photos-utilized-in-promotions.htm

Related Business Articles Subscribe to RSS

Outsource stock management and order fulfillment to make your work easier
Published by Diego Hall on December 15th 2011 | Business
A business has many parts and taking car of each part single handedly is impossible, hence outsource...
 
Having best wedding photos through Red 5 studios
Published by Ashish Pandey on December 26th 2011 | Business
The Red 5 Studios are the best wedding photographers in the Yorkshire County....
 
Download the intraday stock data with Stock Intraday Quotes Download (SIQD)
Published by William Jackson on July 27th 2012 | Business
SIQD is used for downloading intraday stock data with the support of data format like MetaStock....
 
With Stock Daily Quotes Tracker, daily stock quotes is at your fingertips
Published by William Jackson on July 31st 2012 | Business
The latest software in stock market that has been released is Stock Daily Quotes Tracker which async...
 
Where does bankrupt stock come from
Published by Julia Roger on January 17th 2012 | Business
Obviously when a company gets into trouble it inevitably involves debts. Amounts of money need to be...
 
Some advantages of the fulfilment houses and the stock management companies
Published by Diego Hall on January 9th 2012 | Business
A business can only be successful enough when it is dealt professionally in terms of stock managemen...
 
Do you need to stock up on Ringbinders for your office space?
Published by Mary Porter on June 19th 2012 | Business
One of the most widely used marketing techniques around is the production of ringbinders and folders...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Essential Investment Training provides you with valuable training for novice and experience stock traders alike
Published by James Blee on June 16th 2012 | Business
Essential Investment Training is a reputable business that allows the average person the ability to ...
 
Do you need to get rid of your Bankrupt stock?
Published by Mary Porter on June 28th 2012 | Business
The turbulent global economy has left many companies with bankrupt stock that they cannot shift, eit...
 
Get success in stock market with Stock Market Browser
Published by William Jackson on July 30th 2012 | Business
Stock Market Browser has come up as a beneficial and ideal tool that is capable of taking an instant...
 
Trading precious metal… similar to trade as in stock exchange
Published by Trademetals on June 25th 2012 | Business
Trading precious metals is more than just investing money to buy gold. Talking about the economy inv...