Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Search Engine Optimization - a Case Study

By Seolncr Subscribe to RSS | March 16th 2012 | Views:
loading
 
  



While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.

Problems for BusinessTaxRecovery.com

In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.

Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.

For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.

Gulp!

The Solution for BusinessTaxRecovery.com – 140,000 Hits

After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program.

The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even try. Instead, we decided to focus on the keyword phrase “business tax articles” and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.

Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline.

As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produced big time.

In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.

Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution.

Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client.

Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn’t always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results.

http://www.mycompanymarketing.com/

Seolncr - About Author:
If you do not understand the answer of your question from this article you can visit for more details and queries: www.mycompanymarketing.com. seo professionals and seo services provider.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/search-engine-optimization-a-case-study.htm

Related Business Articles Subscribe to RSS

Outsource title processing services: Significant Advantages
Published by Amitaabh Saboo on January 16th 2012 | Business
You may be having small company as mortgage processor and this is able to be incredibly advantageous...
 
Using London Airport Taxi services
Published by Mary Porter on June 28th 2012 | Business
Many London airport taxi companies will have a wide range of vehicles to accommodate varying numbers...
 
Swimming Pool Builders: - Premium Pools provide the best pool services in INDIA.
Published by Pinky Sharma on June 5th 2012 | Business
I come from a lower middle class family in Lucknow that, no matter its conditions, placed huge empha...
 
Transmission services south Florida making your vehicle problem free
Published by James Blee on February 23rd 2012 | Business
Amongst tourists in USA Florida is one of the most well-liked States. Florida is marvelously positio...
 
Get superb moving services from Movers in Maryland to customers
Published by Kachlon on July 18th 2012 | Business
Movers in Maryland are providing various moving services to customers that include packing, unpackin...
 
A complete guide to the pick and pack fulfilment services
Published by Diego Hall on December 2nd 2011 | Business
There are various fulfilment services available. One of the most popular one is the pick and pack fu...
 
How important is business bookkeeping services in your small business?
Published by Matthew Thomas on February 22nd 2012 | Business
Bookkeeping services have helped companies in many ways which in turn helps a company grow. it has t...
 
Professional services from Family Attorneys & Separation and divorce Attorneys Birmingham
Published by Steve Mich on January 10th 2012 | Business
One must take lot of care while choosing a divorce solicitors or family lawyers Birmingham. To choos...
 
Temple Realtors offer specialized services related to property transactions
Published by Rori Lyn on March 2nd 2012 | Business
If you are planning to sell the house then the very first thing you would like to know is how much y...
 
Clean your windows through reliable professional window cleaning services online
Published by Mithun on June 5th 2012 | Business
Welcome to squeakyclean.net.au, Melbourne's Number #1 Window Cleaning Specialist offers best Window ...
 
Product sales through Call answering services
Published by Meghnath Kumar on July 2nd 2012 | Business
Among the various services that you use as a business minded person, to achieve your goals and have ...
 
The Buzzword in IT outsourcing: Staff Augmentation services
Published by Webmaster on February 5th 2012 | Business
With a population as large as India and dedicated to achieving excellence in the field of cutting ed...
 
Where to find security recruitment services
Published by Janis Buchanan on March 28th 2012 | Business
Security services are very essential for the success of any individual, business or organization. Th...
 
Packers and Movers Company with all kinds of services but with economy
Published by Purushottam Chandra on January 3rd 2012 | Business
Best company on packing and moving embrace you on conclusion of shifting support. We have all type o...
 
Innovative triple bundles for all services that help save a lot
Published by Randy Collins on March 22nd 2012 | Business
The quality of the programs that you get to watch on your television is enhanced manifold. It is po...
 
Personal injury attorney Nebraska services
Published by Mchenry1 on June 13th 2012 | Business
Being offended could be an extremely worrying thing to carry on with, particularly if you endeavor t...
 
Environmental Testing is just one of the services that Climate Services can offer you
Published by Julia Roger on January 6th 2012 | Business
From our premises at Glenrothes in Fife we are ideally placed to service customers throughout the no...
 
Toronto airport taxi services: Best of all!
Published by Jason Ausie on January 11th 2012 | Business
Toronto airport taxi services charge diverse charges depending upon the mileage covered and the hour...
 
Dallas Pool Contractors : - We have provides Best services in the world like Houston and Phoenix Pool Contractors.
Published by Microcell Systems on January 20th 2012 | Business
Premier Pool and Spas is a conductor in the state-of-the-art of pool design and contractors. Last 25...
 
Destination weddings services provided by the boldentertainment.
Published by Bold Entertainment on January 25th 2012 | Business
US Destination Weddings are planned the wedding event in this style that after wedding it is quickly...