Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Partner Metrics: Consumer Attitudes towards Alternative Distribution Partners in UK Financial Services

By Bharatbook Subscribe to RSS | July 12th 2012 | Views:

Partner Metrics: Consumer Attitudes towards Alternative Distribution Partners in UK Financial Services is a study of consumer attitudes towards 140 major non-financial brands in the UK, to test their willingness to acquire financial services through them. It looks at nine separate insurance and banking products, so that it can quantify the market potential for these 140 brands for specific products. In particular, it seeks to answer the following questions: how many customers does each organisation have and what is the profile of these customers in terms of their frequency of contact as well as their gender, age and household income? how much do consumers in general trust each organisation and how much do the organisations’ own customers trust them? do customers currently buy insurance or banking products from these organisations? if not, what is the evidence that they are willing to do so in future?

The answers to each of these questions are combined to produce an estimate for each organisation’s potential for a specific product, thus identifying where the best opportunities lie - and which should be avoided. Partner Metrics focuses on nine financial products, concentrating on the products most appropriate to each brand. The list of products and the number of organisations researched for each product is: motor insurance: 75 organisations; household insurance: 70 organisations; travel insurance :70 organisations; pet insurance: 55 organisations; accident and health insurance: 55 organisations; life insurance: 55 organisations; personal loans: 80 organisations; payment cards: 130 organisations; savings accounts: 60 organisations. Key findings from the Partner Metrics report include: high street retail brands command the highest volumes of customer relationships and the greatest level of awareness, with a much wider ‘reach’ than other types of organisation; Saga has the highest actual or viable cross-selling rate amongst its own customers, reaching as much as 30% for travel insurance and 40% for motor and household insurance; the two organisations with the greatest unrealized opportunity in financial services are Boots and Morrisons, with large customer bases and high levels of trust; travel agents and airlines have strong cross-selling rates for travel insurance, but hotel chains have little apparent opportunity to act as distributors of this product; The Money Shop, Western Union and the Women’s Institute all have high interest from their customers for specific products, making them interesting potential niche partners.Market Research

For more information kindly visit :

Partner Metrics: Consumer Attitudes towards Alternative Distribution Partners in UK Financial Services


Bharat Book Bureau

Tel: +91 22 27810772 / 27810773

Fax: + 91 22 27812290



Follow us on twitter:!/Sandhya3B!/bharatbook

Our Blogs :

Bharatbook - About Author:
Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Android App Development is the new wave in the mobile market
Published by Elvy James on January 21st 2012 | Business
Kuware has an entire team of experts who develop Android apps for clients across a broad range of pl...
PVC Pipes market in India 2012
Published by Bharatbook on June 6th 2012 | Business
Bharatbook added a new report on "PVC Pipes market in India 2012" which gives an overview, Demand, ...
The market is flooded with varieties of eye glasses
Published by Tom Hag on January 5th 2012 | Business
Looking for something which will revamp your style? Then you should check out designer eyeglasses in...
IMF cutting global growth forecast- Lagarde
Published by Bettina Azaria on July 18th 2012 | Business
Christine Lagarde, the chief of the International Monetary Fund that is IMF has reported that when ...
Get success in stock market with Stock Market Browser
Published by William Jackson on July 30th 2012 | Business
Stock Market Browser has come up as a beneficial and ideal tool that is capable of taking an instant...
Strategic Sourcing Pursuits Need More Proper care Simply because of the Volatile Home market
Published by Alcott Bailey on June 11th 2012 | Business
By way of present day unstable economic, reputable companies have been compelled to choose very much...
If you’re in the market for folding patio doors of superlative quality then you need only consult Shaws Joinery
Published by on July 18th 2012 | Business
We have crafted folding patio doors, and indeed all manner of bespoke joinery solutions, for custome...
For the ultimate luxury of business jets with a reliable, precise service contact the market leaders at Airmayfair.
Published by on June 21st 2012 | Business
We take our position very seriously, ensuring your trip is a safe and secure, and are very aware of ...
Hyderabad Packers and movers the most competent in the market
Published by Ankita Gupta on December 19th 2011 | Business
Hyderabad is growing at a rapid pace. It is known as the pearl city of India. It is highly commercia...
Undertaking an Extensive China market research
Published by Frank Joseph on July 6th 2012 | Business
Exporting to the market of China is one of the most feasible alternatives for any business owner hun...
Boom in Mohali real estate market
Published by Ravinder on January 16th 2012 | Business
Investing in real estate is certainly not an easy job. One needs to bear in mind an array of factors...
From consumers to specialists: agricommodity market information for everyone.
Published by Samuel Arthur on January 18th 2012 | Business
As consumers, we are often aware when there are price changes in the products we buy....
With over 20 years experience in the machine tools market T H Machine Tools is a name you can trust!
Published by Mary Porter on June 26th 2012 | Business
Machine tools are basically machines for shaping rigid materials such as metal usually by cutting, b...
How to know the market value of your Used Heavy Truck?
Published by Liza on January 15th 2012 | Business
If you are considering trading in your used dump truck or used heavy truck, you may want to do your ...
Developing the market of the FRP products.
Published by Mayank Gandhi on March 28th 2012 | Business FRP products it is soon known as, the content comes in a cost-effec...
Overseas currency trading interacting is different from the inventory market
Published by Cecile Tyler on March 1st 2012 | Business
This forex trading helps you to start your right choose of forex brokers that may lead you to suces...
Expanding Your Business to China’s market
Published by Frank Joseph on July 6th 2012 | Business
Expanding your business to China’s market gives you the task of altering your approaches and strat...
Full color labels enhance the market value of your products
Published by John Davis on January 4th 2012 | Business
PrintingBlue has been a leading online printing company over the years. They have been providing com...
India Real Estate market is Flourishing Faster
Published by Maaya on February 27th 2012 | Business
Why India is becoming the leading destination for property investment? Well, today the outlook of In...
Varieties of Air conditioning installation Perth available in market
Published by Customisedair on March 7th 2012 | Business
Modern technologies & inventions have changed our life completely. Today all the accessories we are ...