Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Online Travel Industry in India 2012

By Bharatbook Subscribe to RSS | June 7th 2012 | Views:

Indian online travel market is growing at a steady rate due to increase in awareness coupled with confidence among the customers to make online transactions. The Indian customer is aware about online travel portals and is ready to pay for the convenience and better service. Today, the online travel industry is the driving force in the e-commerce segment and its importance is likely to increase in the future. Various offers and deals from the OTAs have made the market very lucrative for the customers, thus driving competition.

The report begins with an introduction to the e-commerce market in India and offers information regarding the market size and growth. It also gives a break-up of the revenue for the e-commerce market. It goes on to explain the market structure of the e-commerce market and also provides an overview of the factors which drive this market. In the market overview section the structure of the online travel market is explained. Market size, growth and the break-up of the revenue generated is also provided for the online travel market. Increasing share of online travel market as well as the prevailing commission structure has been highlighted. Porter’s five forces analysis gives an overall picture of the online travel industry and helps to understand the major influencers. The business model explains the role of global distribution systems and their role in the online travel industry. This section also explains the various incentives provided by the OTA’s to attract more customers and the operational edge OTAs have over the traditional tour operators.

Drivers include factors such as proliferation of the internet, especially broadband, which has increased online traffic considerably. Rising disposable income has also acted as a driver for online travel portals. Indian railways online portal has proved to be extremely efficient and user friendly, instilling confidence among people to book tickets online. Other drivers identified include rise in low cost airlines which has paved a way to travel by air for the large middle class segment in India thus increasing traffic to these online portals. Secure payment mechanisms have given people the desired confidence to carry out transactions online. On the other hand tremendous rise in medical tourism has led to influx of foreign travelers to India which again gives rise to increased traffic. Challenges identified include stiff competition coupled with low margin and high operating costs which has caused profit margins to shrink. In addition, limited awareness about portals adds to the woes. Trends identified are emergence of value added services among various OTAs including discount vouchers to woo customers and gather a large market share. Emergence of corporate packages is another trend identified. Many OTAs are following a hybrid model constituting online and offline stores to penetrate the market even further. OTAs are also moving towards better technology so as to cater to the increased traffic and offer a user friendly experience to its clients. They are also becoming more responsible and addressing customer queries and complaints swiftly through social media interfaces. It has been identified that OTAs are also a means of information verification and cross checking among customers. One more trend identified includes an increase in PE/VC investments in this sector. Market Report

For more information kindly visit :

Online Travel Industry in India 2012


Bharat Book Bureau

Tel: +91 22 27810772 / 27810773

Fax: + 91 22 27812290



Follow us on twitter:!/Sandhya3B!/bharatbook

Bharatbook - About Author:
Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Public opinion research helps in gathering a huge public opinion
Published by Snooozy on December 14th 2011 | Business

Research is very crucial as they assist in gathering Public opinion research regarding a particu...
How can centrifuge be used for laboratory applications and biological research?
Published by Sonia Nathani on March 17th 2012 | Business
Centrifuge is a device that is used to separate particles from a solution that vary according to the...
Undertaking an Extensive China market research
Published by Frank Joseph on July 6th 2012 | Business
Exporting to the market of China is one of the most feasible alternatives for any business owner hun...
Buy airplane parts needs proper research
Published by Uhdakota on April 23rd 2012 | Business
Dakota's job is to explore and find out rare or unavailable to Buy airplane parts for older aircraft...
The research and analytical laboratories require different types of equipment
Published by Todd Viscometer on May 14th 2012 | Business
Quality of laboratory equipment, laboratory, research and analysis of the demand is increasing. Need...
Signal generators for research and analysis purpose
Published by Bncscientific on June 15th 2012 | Business
Testing instruments based on using signal generators are popular worldwide for accurate results. A g...
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
Signal generators are very beneficial in research
Published by Bncscientific on June 5th 2012 | Business
Popularly known as function generators, signal generators are instruments used for producing electro...
How to do a proper keyword research
Published by Ravinder on January 20th 2012 | Business
The current internet era has opened plentiful ways to the businessmen wishing to promote their produ...