Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Online coupons as an effective promotional tool

By James Subscribe to RSS | January 11th 2012 | Views:

Many manufacturers, retailers and service providers have been using coupons for a long time as a way of promoting their products and services and getting more new customers, as well as converting them into long-term loyal customers. Traditionally, they used to do this with paper coupons that can be found in newspapers, magazines, coupon booklets and retail stores.

However, since the advent of the internet, new types of coupons available online, known as online coupons were invented. Many of the coupons are similar to the paper type and work in the same way. These are the online printable coupons that one finds on various websites or the merchants’ sites and which one simply prints and redeems at the retail stores when they go to do their shopping. Such printable coupons include coupons by manufacturers such as Kraft, Nike or Tommy Hilfiger, as well as by retailers such as Macy’s, Sears and Target.

Service providers such as restaurants, hotels and pet shops also have coupons that they avail online.

There is also another type of online coupon that is not redeemable at a physical location such as a retail store. These are coupons that are only available online, and can only be redeemed online, usually on the merchant’s site. The coupons themselves can be obtained from a whole host of websites that often have no affiliation with the merchant, as well as from the merchant’s website itself. The coupons often have codes that one copies and goes to enter on the order form found on the merchant’s site for the desired product or service.

Once entered, the discount is applied when the consumer completes the order process and makes the purchase. Another type of coupon does not have a code but comes in the form of a link that the user clicks on and is directed to a special page on the merchant’s site that contains the order form for the desired product or service with the discounted price applied. Again, all the user needs to do is to complete the order process and make the purchase, so as to enjoy the discount. These types of online coupons are used mainly by merchants that provide services that can be deployed online, such as web hosting services.

Other than attracting new customers and building loyalty in already existing customers, these coupons also provide data to merchants on those promotions that are more successful, as well as helping them find out whether new customers do actually become loyal customers. This helps them in designing their future promotions, so as to try to duplicate past successes and avoid less successful past promotions.

The mode of making online coupons available to customers has been continually evolving. Other than the traditional methods of having them available from various websites, innovative merchants have also taken to emails and social media such as Facebook and Twitter to send these coupons either to already-existing customers to reward them for their loyalty, or to new customers to try and rope them in.

James - About Author:
Are you looking for onlinecoupons or onlinecoupon ,The online coupons is ready to help you.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Mistakes to avoid when dealing with negative online criticism
Published by Reputationhead on April 19th 2012 | Business
It might just happen that somebody will publish some information about you on the internet which cou...
Free shipping - One of the commonest benefits of using online Pixily coupons
Published by Gayathri Devi on February 15th 2012 | Business
You spend not a cent to get a Pixily coupon with online promo Pixily coupon codes. Simply, log on to... coupon codes allows huge amount of savings on your online purchase
Published by Gayathri Devi on March 1st 2012 | Business will provide you wide range of coupon codes offering various d...
Buying a table pad covers made easy through online way
Published by Halim Edwar on February 14th 2012 | Business
One should choose the best among the available table pad covers which are highly durable and easy to...
Perfect place to obtain coupon codes at
Published by Gayathri Kumaridevi on July 26th 2012 | Business
Largely consumers who only buy using discount vouchers or coupons result in good revenue but less pr...
Sell bicycle online is an easy option
Published by Bicyclesuk on March 9th 2012 | Business
Internet has made our life much easy. Now online selling and buying is becoming much easy....
The recent progress made by online news
Published by Nidhigupta on June 26th 2012 | Business
Latest news is the news that has occurred in the recent past i.e. recently. Information is the most ...
Save more with the help of online coupons during your online shopping
Published by Gayathri PoornimaDevi on March 24th 2012 | Business
Promotional coupon codes and online codes are the best ways to save mone...
Using Luxuryperfume coupon codes is a great technique to save money while shopping
Published by Gayathri NeerajaDevi on March 30th 2012 | Business
Online retailers hand out Luxuryperfume coupons via partner programs. While individuals visit your c...
Earn cash online employing a coupon code internet site
Published by Randy Fletcher on July 17th 2012 | Business
By going to your website that specializes in coupon deals, the person has the cap...
Now get the latest news online
Published by Nidhigupta on June 26th 2012 | Business
News, as we all know, is the most popular and leading medium used by the media to reach out to the m...
Hosting Discount Coupons for easy start of online business
Published by Ashish Pandey on May 14th 2012 | Business
The hosting discount coupons can be an easy way to start your business. You can use these coupons an...
Getting online classifieds work for your business
Published by Ashish Pandey on March 22nd 2012 | Business
To use online classifieds to increase the marketing prospects of the business and to gain profits th...
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...
Get newfangled current news online
Published by Nidhigupta on July 5th 2012 | Business
News can be state level news, national news and international news as well. A lot of people cling li...
Join a coupon exchange club and trade the coupons
Published by Gayathri Devi on February 10th 2012 | Business
To get started, start saving coupons for the products you use and even for the stuf...
Grounds for online Loans Which you Can Put On
Published by Claire Hayse on May 17th 2012 | Business
The online lenders of payday loan online along with other online loans have certain basis ore criter... coupon codes are a cost efficient way of increasing sales with minimal loss of money
Published by Gayathri LilliDevi on April 25th 2012 | Business coupon code associate publishers must clearly detail the coupon of...
Instant online access to latest news
Published by Nidhigupta on May 15th 2012 | Business
There are various exceptional features of news which a person would find. There are several features... coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get coupons coupon codes, free shipping discounts, promo codes at deal...