Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Online coupons as an effective promotional tool

By James Subscribe to RSS | January 11th 2012 | Views:
loading
 
  



Many manufacturers, retailers and service providers have been using coupons for a long time as a way of promoting their products and services and getting more new customers, as well as converting them into long-term loyal customers. Traditionally, they used to do this with paper coupons that can be found in newspapers, magazines, coupon booklets and retail stores.

However, since the advent of the internet, new types of coupons available online, known as online coupons were invented. Many of the coupons are similar to the paper type and work in the same way. These are the online printable coupons that one finds on various websites or the merchants’ sites and which one simply prints and redeems at the retail stores when they go to do their shopping. Such printable coupons include coupons by manufacturers such as Kraft, Nike or Tommy Hilfiger, as well as by retailers such as Macy’s, Sears and Target.

Service providers such as restaurants, hotels and pet shops also have coupons that they avail online.

There is also another type of online coupon that is not redeemable at a physical location such as a retail store. These are coupons that are only available online, and can only be redeemed online, usually on the merchant’s site. The coupons themselves can be obtained from a whole host of websites that often have no affiliation with the merchant, as well as from the merchant’s website itself. The coupons often have codes that one copies and goes to enter on the order form found on the merchant’s site for the desired product or service.

Once entered, the discount is applied when the consumer completes the order process and makes the purchase. Another type of coupon does not have a code but comes in the form of a link that the user clicks on and is directed to a special page on the merchant’s site that contains the order form for the desired product or service with the discounted price applied. Again, all the user needs to do is to complete the order process and make the purchase, so as to enjoy the discount. These types of online coupons are used mainly by merchants that provide services that can be deployed online, such as web hosting services.

Other than attracting new customers and building loyalty in already existing customers, these coupons also provide data to merchants on those promotions that are more successful, as well as helping them find out whether new customers do actually become loyal customers. This helps them in designing their future promotions, so as to try to duplicate past successes and avoid less successful past promotions.

The mode of making online coupons available to customers has been continually evolving. Other than the traditional methods of having them available from various websites, innovative merchants have also taken to emails and social media such as Facebook and Twitter to send these coupons either to already-existing customers to reward them for their loyalty, or to new customers to try and rope them in.

James - About Author:
Are you looking for onlinecoupons or onlinecoupon ,The online coupons is ready to help you.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/online-coupons-as-an-effective-promotional-tool.htm

Related Business Articles Subscribe to RSS

Restaurants in Mumbai offer some of the finest cuisines to order online
Published by Sandeep Arora on April 3rd 2012 | Business
For providing culinary delights for every palate the restaurants in Mumbai offer hundreds of cuisine...
 
Using the online voucher system to save you Pounds every day.
Published by Bob Mury on February 29th 2012 | Business
Download and print vouchers and claim free gifts to assist you save pounds each week....
 
Get your favorite foods by ordering online from momo station & crepe station
Published by Sandeep Arora on April 3rd 2012 | Business
The Asian dumpling delicacy enthusiasts would find momo station irresistible and when it is about th...
 
The benefits of online news
Published by Nidhigupta on June 11th 2012 | Business
The best way of watching news is online news. Online news has gained priority these days. The best t...
 
Check the validity of online Memorycross.com coupon codes before shopping at Memorycross.com
Published by Gayathri Devi on February 17th 2012 | Business
One awfully smart way of cutting down the monthly expenditure and which is often used by shoppers is...
 
Kids games online are ruling over traditional games
Published by Ashish Pandey on February 22nd 2012 | Business
Like adults, kids are also addicted to computers and the internet. There are many websites that offe...
 
Purchase Hindi books from this online shopping store
Published by Rudy Nail on December 30th 2011 | Business
The moment you are looking forward to purchase hindi books like chetan bhagat novel in hindi or chan...
 
Atticusclothing.com coupon codes offer the benefit of free delivery
Published by Jaya Honey on December 1st 2011 | Business
If you shop widely over the Internet, then you must have come across a discount Atticusclothing.com ...
 
Web Design and SEO for online success
Published by Ashish Pandey on March 3rd 2012 | Business
Calgary SEO and web design should be inter-related activities if you want to see your website flouri...
 
Best online deals that you can imagine
Published by Dinesh on April 23rd 2012 | Business
Some of the best online offers on reputed brands are available on bagittoday.com. BagitToday has red...
 
Latest way to save money is to utilize online Verolabs.com coupon codes
Published by Gayathri Devi on February 16th 2012 | Business
Online Verolabs.com coupons and free Verolabs.com coupon codes are best way to save money on your on...
 
Website owner should seriously consider offering Thehairstyler.com coupon codes
Published by Gayathri Devi on February 8th 2012 | Business
More and more consumers are looking for and seeking out the Thehairstyler.com coupon codes before th...
 
Top five reasons to buy furniture online
Published by Gary Ernstzen on February 15th 2012 | Business
Sells modern and diverse furniture product ranging from tables, chairs, barstools and outdoor furnit...
 
Using Cyberguys.com coupons you can add extra joy and get more benefits in your online shopping
Published by Gayathri Devi on February 29th 2012 | Business
Due to recession, people are struggling to make their savings. One of the best ways in saving money ...
 
Reduce the total amount of your shopping cart bill with Secondspin.com coupon codes
Published by Gayathri Devi on January 24th 2012 | Business
Secondspin.com offers the best pricing available on the internet with the help of Secondspin.com cou...
 
The offering of online Sonomadiet.com coupon codes helps companies to drive web traffic to their website
Published by Randy Fletcher on July 17th 2012 | Business
The web Sonomadiet.com coupon codes have grown in popularity as online convenience searching is stea...
 
What the common mistakes people commit while buying a cheap textbook online?
Published by Alberta Reid on March 23rd 2012 | Business
If you are looking for a cheap textbook, buying it from online stores is an ideal choice. However, y...
 
Commercial cleaners Perth can be booked online from their websites
Published by Virgil Cross on June 12th 2012 | Business
Every office needs maintenance and cleaning. Organizations have specialized cleaning services or hou...
 
Buy online Petrol Cans and Belt Conveyors
Published by Rich Mond on July 4th 2012 | Business
Shopping online is actually an amazing experience itself. Wither you want to buy petrol cans or belt...
 
Get your favourite continental delight by ordering online at subway delhi
Published by Sandeep Arora on April 3rd 2012 | Business
For the continental food freaks Subway is one of the most favourite destinations and the for the foo...