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Lead Generation Techniques and Tips for Small Scale Firms in Singapore

By Jayden Chu Subscribe to RSS | January 16th 2012 | Views:

The Asian city-state of Singapore is one prized location and the primary target for most when it comes to looking for leads.

Reaching business deals in Singapore is extremely advantageous for just about any kind of business. That’s why it can be the foremost motivation for those small-to-medium scale companies. Beginning a lead generation campaign is exactly what the small scale firms need. And here are some ways and means to attempt when amassing leads in this rich economy of Singapore.

Direct mail –Also referred to as advertising mail, this channel makes use of snail mail in order to send out stuff such as brochures and flyers to prospective prospects and clients. Compared to plenty of marketing techniques on hand, this one’s got to be the most affordable venture when getting leads. Business owners only have to spend some money for the printing of materials which they would send out and for the campaign’s mailing service.

Outsourcing to telemarketing service providers –This practice remains to be one of the best alternatives there is, and is worthy of being taking into high consideration. It’s because telemarketing is one of the most efficient methods on how to collect sales leads, particularly those which reside in Singapore. By way of this tool, the travel expenditures for the small scale firms could be lessened to a considerable degree. Most business leaders understand that initiating a telemarketing campaign in-house can be very expensive yet when they outsource to a reliable telemarketing service provider, those costs would soon be converted into ROI in a brief period of time.

E-mail blasting –This process can be a very effective tool for gathering leads in Singapore. This technique specializes on making use of the power of the Web. What it does is that the firm would send out emails involving some remarkable infos to potential prospects and clients. These emails can have visual and sometimes audio content in order to enable the prospects see the products before they buy.

SEO or Search Engine Optimization –For this method to work out well, the firm needs to have their own website. The organization could write blogs and articles then place some particular and widely used keywords in those write ups and disperse them across the Web. The goal of this is to utilize the strength and potency of the search engines. When someone inputs a keyword on these search engines which matches the keywords on the write up of the company, then the prospect would oftentimes click on it and then read the whole thing.

These are just a few tips regarding how to gather leads from Singapore. These small-scale firms have to take their time in planning out their campaigns and know which tool is the most beneficial for their business. The business owner or manager, along with his employees, must painstakingly prepare their procedures for their lead generation campaign. They must regularly take into account that whatever alternative they select for their marketing program, they must always runs with it with the greatest significance.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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