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Keeping Catalog Printing Costs Reasonable

By Philip Carey Subscribe to RSS | June 11th 2012 | Views:
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When you need to do some printing for your business catalog, you should consider black and white catalog printing for the bulk of your project. When you order in high volumes, you can save quite a bit of money and use it somewhere else in your business. Since every dollar is precious and you can save a lot printing in black and white for many business pieces, you can tackle a lot of other projects with the time and money saved. When you work with a print broker that knows the ropes of the business, you can do even better with cost than you might when you go it alone.

Catalog printing has many inherent complexities. For one thing, you need to decide how best to represent your product or service. While B/W catalog printing can help you to dramatically cut your costs, there are some disadvantages to not using any color at all. For one thing, no color can come off as a little drab. For this, the solution is simple. All you have to do is print a few pages of your catalog in full color and that will highlight the parts where you want to show off what you're offering. This technique is often applied as a 4 color cover, with optional additional color pages at the beginning and end of each book. The rest of the catalog can be in simple black and white.

This printing strategy is great for several reasons in your catalog printing. While B/W catalog printing is great for the bulk of your catalog, it isn't always the best for the entire catalog. Having no color whatsoever comes off as uninteresting and cheap. Being frugal doesn't mean you have to risk having your brand's perception suffer. You also want to keep things bright enough that your catalog is noticed and people actually use it. Color naturally draws the eye, so consider an attention grabbing color for your catalog cover.

Making sure you use a print broker in your catalog printing is also a wise idea. For many print jobs, B/W catalog printing is perfectly fine. This is a great way to save money because it will allow you to use only the least expensive printing house. While there is an investment involved in using a print broker like CMYK Print Solutions, it's well worth the money. Go to www.cmykprintsolutions.com, and save yourself the headache of printing decisions alone. Take some time to check out the services they have to offer you.

Philip Carey - About Author:
This article aims to provide readers valuable information regarding catalog printing. To find more interesting information on print media,b/w catalog printing and other related topics, you can visit www.cmykprintsolutions.com.

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