Is There an Advantage to be Gained from Using Exhibition Stand Contractors?
Companies requiring a presence at trade shows and exhibitions face a choice – do it yourself, do part of it yourself, or leave the whole thing to exhibition stand contractors? Now anyone who has ever helped organise a firm’s presence at a trade show will tell you the process is difficult, painful and always a lot longer winded than anyone thought it would be. But that doesn’t necessarily mean it should be a default shift to using exhibition stand contracting.
Exhibition Stand Contractors represent some major savings in both time and money. Money, because the employees not dealing with coordinating the stand are now free to go back to earning money for the company through their normal role; and time for the same kinds of reasons.
Exhibition stand contractors also have the advantage of having contacts in all the relevant industries – haulage; storage; lighting and sound design; even hospitality and stand management.
One of the areas that often cause the most problem for a non-professional stand designer, when trying to organise her or his company’s show presence, is that of finding the right people to do all the different jobs. Who is going to make the stand? Who is going to build it? Where will the lights come from? How will the lights be shipped, and will they get shipped at the same time as the stand?
All of these questions, or questions like them, are more or less answered when you take on exhibition stand contractors. For the reasons outlined above, exhibition stand contractors have a short cut – a contact book full of useful names and numbers. And all those contacts are guaranteed by association. No business gets anywhere by using shoddy sub-contractors. By using exhibition stand contractors you’re also using the tried and tested associates with whom they have been doing business for a number of years.
Of course there’s another aspect to using an exhibition stand contractor instead of using pre-fabricated stands. The custom built stand is capable of housing you, your staff and all the equipment you need in order to showcase your brand properly. It can have custom design storage built in both for products displayed during the day and for staff’s personal effects. And it is built to be erected swiftly and efficiently by your contracting company.
Exhibition stand contractors are also able to ensure that your stand satisfies every health and safety law or regulation in the country of the exhibition. And will be able to build in meeting spaces, a lighting design – whatever you need, in other words, to bear the maximum fruit from your exhibition presence.
You don’t have to use exhibition stand contractors to get the most from an exhibition space – but it certainly helps. Both in terms of time and in terms of creating a stand that’s really suited for your purpose.
Christian Aird - About Author:
MEMS has been providing exhibition support since 1987. The company designs custom built exhibition stands and modular exhibition stands, and is able to act as total exhibition Stand Contractors – providing transport and storage services as well as technical support, hospitality and a range of other auxiliary services.
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