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How to Make an Impact with Trade Show Displays

By Miguel Torres Subscribe to RSS | June 27th 2012 | Views:
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When trade show displays representing various businesses fill event venues, attendees must pick and choose which displays to visit. For a display to attract visitors in a competitive environment, it must stand out from the crowd. The ideal trade show display should start selling a brand to prospective clients even before they reach it. The right characteristics can bring audiences to the booth, where they can gather more information and interact with representatives. The sales power of a business is magnified when the appropriate display elements are put to work to draw visitors to its area and keep them there. High-quality displays that are tailored to a business effectively use graphics and provide support to sales representatives make an impact, assisting businesses in generating interest for their products or services.

Invest in Tailored Trade Show Displays

A trade show display of generic appearance and dubious quality is not very attractive. Instead, a display should reflect the business’s level of professionalism and appeal to its target demographic by espousing the look of its brand. A simple streamlined design can help graphics and featured products stand out, but such a trade show display must also be well constructed with high-quality materials to create a good impression among a discerning audience. Personalizing a display by arranging modular parts -- such as cabinets, signs, shelves and stands -- to create a space that attractively accommodates certain products and presentations can help bring attention to a business.

Modular trade show displays can be changed dramatically, or they can provide the same basic structure repeatedly yet allow for adjustments as business’s brands and presentations evolve. To be recognized at a glance by repeat visitors, some owners prefer to use one display design consistently. Whether modular or unchanging, investing in a high-quality display that specifically suits the business is essential for long-term appeal.

Stand Out with Signs

Trade show display graphic holders can be filled with images that inform visitors what the business being represented is about at a glance. Supplementing standard graphic holders with banner stands that support additional signage complements displays and allows exhibitors to have further reach. Banner stands set up near walkways and entrances increase foot traffic to the display itself or highlight a particular service or product within the immediate area of the display.

Use Display Features to Support Sales Staff

Trade show displays can do more than bring potential clients to display areas. They can also keep visitors’ interest by allowing them to access more information once they approach. Literature holders can distribute brochures, business cards, and other materials; and product displays allow visitors to view a sample selection of actual merchandise. Displays support the business representatives stationed at them by providing the visuals and information that inspires discussions, countertop space to accommodate demonstrations, podiums for presentations about services, and so on.

About Skyline Chicago

Skyline Chicago is part of the global Skyline Exhibits network that includes more than 1,500 employees worldwide. Skyline Chicago is a leading provider of custom Chicago trade show displays and Chicago banner stands. Founded in 1980, Skyline Exhibits is the source for unforgettable face-to-face marketing experiences. The company holds more than 100 patents and has been repeatedly recognized for its creativity, innovation and performance.

Miguel Torres - About Author:
Chicago Trade Show Display

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