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Determining Needs for Corporate Training Programs

By James Allen Subscribe to RSS | December 26th 2011 | Views:

The bottom line to benefiting from corporate training programs is to select classes that are a good fit for the audience. If a course is going to have impact, it must fit the needs of the participants. Interviews and surveys can help you decide what people can benefit from a program. It can also help identify what program is best for the overall objective.

Employees and their supervisors are the first people to ask regarding needs for corporate training programs. Don’t overlook other good sources of information when surveying people for training needs. Ask other people who are familiar with the job and how it is being performed. These people could be peers and subordinates in a department, but it may clients may offer insight too.

While surveys are a great tool there are other ways to determine the needs for corporate training programs. Sometimes a test or a review of a performance appraisal gives insight as to where an employee could benefit from training. For example, if someone shows a need to create and deliver presentations in order to advance their career, then they are a good candidate for a presentation and speaking workshop.

Sales teams are good candidates who benefit from corporate training programs, especially those new to the sales process. People new to sales often are eager to share product features instead of benefits. They also may need to learn more how to take a consultative approach to sales. Your sales team can benefit from a course that teaches them how to incorporate a progressive system to sales. They develop skills using questions to learn client needs and then match the solution to those needs.

Another situation where corporate training programs play a pivotal role is in regulatory compliance. Effective regulatory compliance ethics programs teach your employees what connotes both ethical and unethical conduct so that employees recognize and report unethical behavior. They also must satisfactorily test out of the course showing that they understand the material and that they are responsible for maintaining an ethical company culture.

In our demanding economic times, it’s no longer enough to have employees that are competent in their core skills. They need to have a higher awareness of social responsibility within the company as well as in their private lives. Losing strong employees to the competition is to be avoided. Corporate training programs help keep employees energized, aware and motivated. They can help people attain greater levels of productivity that leads to promotion and greater satisfaction on the job.

Building a well informed, knowledgeable and high energy workforce is key to a company’s success in this economy. Corporate training programs can keep your people motivated and heading in the right direction.

James Allen - About Author:
James Allen is the author of this article. For more information about executive training programs and leadership training programs please visit

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