Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Tips for an Effective Mobile Advertising Strategy

By Darryl Hilde Subscribe to RSS | May 29th 2012 | Views:
loading
 
  



If you want to tap that part of your target market that primarily uses hand-carried devices as their information sources, here’s what you can do.

Study the mobile devices that your target market typically uses. For instance, if your target market is senior citizens, most of them probably use older devices with interfaces composed of black, blocky text and white background. In this case, it’s best to stick with an SMS—short message service—format for your advertisements. On the other hand, younger people are typically more responsive to more colorful and eye-catching ads. Use MMS—multimedia messaging service—platforms for them but craft your ad carefully; which leads you to the next tip.

Make your advertisements concise. Remember that your target market is looking at a hand-sized screen. Use a simple color scheme for your ads. Make a memorable tagline that can be summed up in less than 5 words, and use powerful images that appeal to their tastes and respect their sensibilities at the same time.

Encourage customer participation. Send information only on important company events, such as promos and raffle draws. Give your customers links to downloadable apps, where they can play a game related to your product or service. Focus on what your product or service can do for your customers, rather than just providing a list of its best features. Post important announcements on causes that your target market cares about.

Take advantage of social networking platforms. A lot of people access social networking sites via mobile devices. The great thing about the use of social networks as an online marketing strategy is that they can be accessed by people with desktop and laptop computers as well. Additionally, users that share and post positive feedback related to your ad make this strategy even more effective. Most people are more likely to trust close friends and relatives for new information, rather than faceless strangers.

Partner with major telecommunications firms. Most people subscribe to a few telecommunications services, and are not likely to switch unless absolutely necessary. Contact these telecom companies for mobile marketing services they offer. If you’re not sure, get help from online marketing professionals.

Mobile advertising is cost-effective and efficient if done accurately. If you want to keep up with the on-the-go lifestyle of your customers, you may find your company increasingly reliant on this type of advertising. For the latest information on mobile marketing, read mobilemarketer.com.

Darryl Hilde - About Author:
For more details, search Mobile advertising, mobile marketing services , and online marketing strategy in Google for related information.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/5-tips-for-an-effective-mobile-advertising-strategy.htm

Related Business Articles Subscribe to RSS

How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Twitter mobile application for great benefits
Published by Ashish Pandey on April 26th 2012 | Business
There are several Twitter apps available these days that can be used for one’s benefit and ease....
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Logic behind digital marketing
Published by Robert King on January 20th 2012 | Business
Digital marketing tactics are cheap and quicker than conventional marketing. For the cost-cut nature...
 
Android App Development is the new wave in the mobile market
Published by Elvy James on January 21st 2012 | Business
Kuware has an entire team of experts who develop Android apps for clients across a broad range of pl...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...