Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Tips for an Effective Mobile Advertising Strategy

By Darryl Hilde Subscribe to RSS | May 29th 2012 | Views:

If you want to tap that part of your target market that primarily uses hand-carried devices as their information sources, here’s what you can do.

Study the mobile devices that your target market typically uses. For instance, if your target market is senior citizens, most of them probably use older devices with interfaces composed of black, blocky text and white background. In this case, it’s best to stick with an SMS—short message service—format for your advertisements. On the other hand, younger people are typically more responsive to more colorful and eye-catching ads. Use MMS—multimedia messaging service—platforms for them but craft your ad carefully; which leads you to the next tip.

Make your advertisements concise. Remember that your target market is looking at a hand-sized screen. Use a simple color scheme for your ads. Make a memorable tagline that can be summed up in less than 5 words, and use powerful images that appeal to their tastes and respect their sensibilities at the same time.

Encourage customer participation. Send information only on important company events, such as promos and raffle draws. Give your customers links to downloadable apps, where they can play a game related to your product or service. Focus on what your product or service can do for your customers, rather than just providing a list of its best features. Post important announcements on causes that your target market cares about.

Take advantage of social networking platforms. A lot of people access social networking sites via mobile devices. The great thing about the use of social networks as an online marketing strategy is that they can be accessed by people with desktop and laptop computers as well. Additionally, users that share and post positive feedback related to your ad make this strategy even more effective. Most people are more likely to trust close friends and relatives for new information, rather than faceless strangers.

Partner with major telecommunications firms. Most people subscribe to a few telecommunications services, and are not likely to switch unless absolutely necessary. Contact these telecom companies for mobile marketing services they offer. If you’re not sure, get help from online marketing professionals.

Mobile advertising is cost-effective and efficient if done accurately. If you want to keep up with the on-the-go lifestyle of your customers, you may find your company increasingly reliant on this type of advertising. For the latest information on mobile marketing, read

Darryl Hilde - About Author:
For more details, search Mobile advertising, mobile marketing services , and online marketing strategy in Google for related information.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Business Articles Subscribe to RSS

Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
Android App Development is the new wave in the mobile market
Published by Elvy James on January 21st 2012 | Business
Kuware has an entire team of experts who develop Android apps for clients across a broad range of pl...
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
Starting a mobile car wash Tampa business
Published by James Blee on April 25th 2012 | Business
The current recession is one of the worst, with people losing jobs in huge numbers. Individuals are ...
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business believes in freedom of expression and innovations and if you manage to understand h...
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
Download mobile Ringtones and Themes
Published by Mobilesandesh on January 9th 2012 | Business
Mobile Sandesh offers Download free mobile themes, free nokia themes, sony ericsson themes, mobile t...
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
Necessity of Digital marketing Agency
Published by Robert King on January 23rd 2012 | Business
Digital marketing strategies are more cost-effective and non time consuming than traditional marketi...
Logic behind digital marketing
Published by Robert King on January 20th 2012 | Business
Digital marketing tactics are cheap and quicker than conventional marketing. For the cost-cut nature...
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...