Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Tips for an Effective Mobile Advertising Strategy

By Darryl Hilde Subscribe to RSS | May 29th 2012 | Views:
loading
 
  



If you want to tap that part of your target market that primarily uses hand-carried devices as their information sources, here’s what you can do.

Study the mobile devices that your target market typically uses. For instance, if your target market is senior citizens, most of them probably use older devices with interfaces composed of black, blocky text and white background. In this case, it’s best to stick with an SMS—short message service—format for your advertisements. On the other hand, younger people are typically more responsive to more colorful and eye-catching ads. Use MMS—multimedia messaging service—platforms for them but craft your ad carefully; which leads you to the next tip.

Make your advertisements concise. Remember that your target market is looking at a hand-sized screen. Use a simple color scheme for your ads. Make a memorable tagline that can be summed up in less than 5 words, and use powerful images that appeal to their tastes and respect their sensibilities at the same time.

Encourage customer participation. Send information only on important company events, such as promos and raffle draws. Give your customers links to downloadable apps, where they can play a game related to your product or service. Focus on what your product or service can do for your customers, rather than just providing a list of its best features. Post important announcements on causes that your target market cares about.

Take advantage of social networking platforms. A lot of people access social networking sites via mobile devices. The great thing about the use of social networks as an online marketing strategy is that they can be accessed by people with desktop and laptop computers as well. Additionally, users that share and post positive feedback related to your ad make this strategy even more effective. Most people are more likely to trust close friends and relatives for new information, rather than faceless strangers.

Partner with major telecommunications firms. Most people subscribe to a few telecommunications services, and are not likely to switch unless absolutely necessary. Contact these telecom companies for mobile marketing services they offer. If you’re not sure, get help from online marketing professionals.

Mobile advertising is cost-effective and efficient if done accurately. If you want to keep up with the on-the-go lifestyle of your customers, you may find your company increasingly reliant on this type of advertising. For the latest information on mobile marketing, read mobilemarketer.com.

Darryl Hilde - About Author:
For more details, search Mobile advertising, mobile marketing services , and online marketing strategy in Google for related information.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/business-articles/5-tips-for-an-effective-mobile-advertising-strategy.htm

Related Business Articles Subscribe to RSS

Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Logic behind digital marketing
Published by Robert King on January 20th 2012 | Business
Digital marketing tactics are cheap and quicker than conventional marketing. For the cost-cut nature...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Download mobile Ringtones and Themes
Published by Mobilesandesh on January 9th 2012 | Business
Mobile Sandesh offers Download free mobile themes, free nokia themes, sony ericsson themes, mobile t...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Twitter mobile application for great benefits
Published by Ashish Pandey on April 26th 2012 | Business
There are several Twitter apps available these days that can be used for one’s benefit and ease....
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...