Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Marketing Through Pop Up Shops

By Devaabrata Subscribe to RSS | August 1st 2012 | Views:

Marketing is always a technique. There are thousands of products and lakhs of consumers. Amidst of this is heavy competition it is not an easy task to bring up your product. There should be something innovative and outstanding to instantly capture your product. There are certain companies out there which will not have enough money to boost their brand. Such products will never catch the eyes of the consumers in any super market or consumer malls. Small scale business units will not have enough funds to grab the consumer attraction with advertisement also. In such cases, they use techniques like pop up shops.

During the Christmas season or other festival seasons you can largely see such small stores opened up in the street sides and highways. You can also see decorated temporary shops in the market also. This was the basic idea of pop up shops. In these shops, you can see verities of products. But most often they all are seasons. Once the season is over they cannot be sued further. They will not be much branded also. You can simple imagine the logic, who will get a Christmas tree after December? Similarly all products will be out of the date once the holidays or seasons are over.

As these are temporary set ups, you will not be able to store the inventories also. Hence those products which are not solved out in the season will be a great loss. However, these shops always have the capacity to attract the potential customers to it. In addition to this ten the sellers will only take small amount of goods and hence will not incur heavy losses.

Today may Marketing Agencies London are using these techniques for the easy sale of their products. No matter what season it is they put in a pop up shop for their products. They will have go downs to stock their inventories. When such small shops rise in different part of the country, people will be curious to this and get attracted. The hangings and decorations will almost be advertisement. This will make recognition for the brand name. Gradually more people will start following their brand. This is a advertising techniques without much cost.

Once they grab the market, they will gradually start to introduce the product n the super markets. The brand is already established people will show a tendency to buy that product. This doesn’t reduce the glamour of holiday pop up shops also. There are many advantages for staring these kinds of shops. These are temporary settlement and hence you will not have to pay rent. As most of them will be packable, the retailers can pack up the shops and begin it in a new venue. It will make the sale more active. So if you are planning to introduce a brand there is nothing to wait. Begin a new pop up shop and establish your products.

This above content has been taken from

Devaabrata - About Author:
Pop Up Shops results in viral word of mouth which leads to exponential outcomes. We are dedicated in providing innovative and creative ideas, that translate into long term brand building strategies. To know more about UK Pop Up Shops Please have a look at our website.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Article Marketing Articles Subscribe to RSS

Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
Promotional coupon codes are a marketing tool like paper coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional coupon codes are also referred to as key codes, media Posh...
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business believes in freedom of expression and innovations and if you manage to understand h...
Does business directory really help in online marketing
Published by IRFAN on January 23rd 2012 | Article Marketing
Visibility is the key to prosper for any business in today’s age of information technology. A good...
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...