Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Marketing Through Pop Up Shops

By Devaabrata Subscribe to RSS | August 1st 2012 | Views:
loading
 
  



Marketing is always a technique. There are thousands of products and lakhs of consumers. Amidst of this is heavy competition it is not an easy task to bring up your product. There should be something innovative and outstanding to instantly capture your product. There are certain companies out there which will not have enough money to boost their brand. Such products will never catch the eyes of the consumers in any super market or consumer malls. Small scale business units will not have enough funds to grab the consumer attraction with advertisement also. In such cases, they use techniques like pop up shops.

During the Christmas season or other festival seasons you can largely see such small stores opened up in the street sides and highways. You can also see decorated temporary shops in the market also. This was the basic idea of pop up shops. In these shops, you can see verities of products. But most often they all are seasons. Once the season is over they cannot be sued further. They will not be much branded also. You can simple imagine the logic, who will get a Christmas tree after December? Similarly all products will be out of the date once the holidays or seasons are over.

As these are temporary set ups, you will not be able to store the inventories also. Hence those products which are not solved out in the season will be a great loss. However, these shops always have the capacity to attract the potential customers to it. In addition to this ten the sellers will only take small amount of goods and hence will not incur heavy losses.

Today may Marketing Agencies London are using these techniques for the easy sale of their products. No matter what season it is they put in a pop up shop for their products. They will have go downs to stock their inventories. When such small shops rise in different part of the country, people will be curious to this and get attracted. The hangings and decorations will almost be advertisement. This will make recognition for the brand name. Gradually more people will start following their brand. This is a advertising techniques without much cost.

Once they grab the market, they will gradually start to introduce the product n the super markets. The brand is already established people will show a tendency to buy that product. This doesn’t reduce the glamour of holiday pop up shops also. There are many advantages for staring these kinds of shops. These are temporary settlement and hence you will not have to pay rent. As most of them will be packable, the retailers can pack up the shops and begin it in a new venue. It will make the sale more active. So if you are planning to introduce a brand there is nothing to wait. Begin a new pop up shop and establish your products.

This above content has been taken from http://www.ideamarketers.com/?articleid=3442208&CFID=213502747&CFTOKEN=48890490

Devaabrata - About Author:
Pop Up Shops results in viral word of mouth which leads to exponential outcomes. We are dedicated in providing innovative and creative ideas, that translate into long term brand building strategies. To know more about UK Pop Up Shops Please have a look at our website.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/article-marketing-articles/marketing-through-pop-up-shops.htm

Related Article Marketing Articles Subscribe to RSS

Article marketing - Essential for Success in Online Business
Published by Alina Cruz on August 24th 2012 | Article Marketing
If you are serious about earning money through online business, article marketing is very important ...
 
Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
How to Choose an Internet marketing Company for PPC and SEO services
Published by Manoj Maurya on April 14th 2012 | Article Marketing
If you are trying to increase online revenues, SEO services and PPC advertising are just what you ne...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Does business directory really help in online marketing
Published by IRFAN on January 23rd 2012 | Article Marketing
Visibility is the key to prosper for any business in today’s age of information technology. A good...
 
Necessity of Digital marketing Agency
Published by Robert King on January 23rd 2012 | Business
Digital marketing strategies are more cost-effective and non time consuming than traditional marketi...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...