Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What is lead generation?

By Antonsky8@gmail.com Subscribe to RSS | April 11th 2012 | Views:
loading
 
  



Lead generation refers to the practice of asking inquiries from potential customers. Traditionally it has been happening in businesses where potential customers are being approached for comments while during shows, in shopping malls or via door to door campaigns. The customers would be given a card and the customers or potential customers would be required to fill that card and to give it back. The card will include contact information of the customers as well so that the company can give call back to the customer using their sales team if needed.

Time has changed and internet has taken over. This old tradition of lead generation has also been taken over by the internet and is on a slow and gradual decrease as you find more such forms on websites as compared to trade shows or shopping malls. There are other lead generations as well and the more lead generation method a company uses, the better it is for sale.

Marketing gurus rate lead generation as the first step towards making a sale. Lead generation is highly significant for any business as these leads would mature into sales later. If you have quality leads, chances are that you are about to get new business. Quality leads are those which will translate into sales. Every lead list will also contain a lot of junk that means leads which will never translate into sales and are useless. A good sales team would be the one having maximum number of quality leads and a lesser percentage of bad leads. So, if you have a 100 leads, you might only be able to make 15 appointments and out of those 15, only 5 may close the sale. If you have a target of let’s say 100 sales per month, you would need some 1500 leads to make it to your required target.

Now day’s businesses are using marketing companies for lead generation services. Businesses that are not interested in developing their own lead generation systems or cannot focus on them use marketing companies to work on their behalf and generate leads. A good marketing company is a must as now days with people on the internet, it is equally important for a business to be online and generate leads online as well. A good marketing company which can handle this for you would only help boost your sales. You would be asked by the marketing company to specify the type of leads that you would want to receive and would only forward you such leads so as to avoid bad leads and wastage of time.

LBM Direct Marketing is one such marketing company where a client can go with complete peace of mind knowing that they will be handled by the best in the business. LBM has been around for a while and is a modern day’s agency with all the methods and techniques that are required in today’s world of internet. Not only they are fast but they are accurate too. With a mission to deliver anything the client wants, LBM sure is a go-to choice for any client who wants to be in the best hands and work with the best marketing agency in UK.

Antonsky8@gmail.com - About Author:
>LBM Direct Marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/what-is-lead-generation.htm

Related Advertising Articles Subscribe to RSS

Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Use Vehicle Wrapsfor high impact marketing
Published by James Blee on August 8th 2012 | Advertising
Would you consider using a fleet of vehicles as marketing tools? Do you see the potential that cars...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
How banner stands make marketing easy
Published by Jion on February 6th 2012 | Advertising
Marketing holds different meanings to different companies, but most companies want to use marketing ...
 
Custom labels are compatible marketing tools
Published by Andy on January 6th 2012 | Advertising
Introduction: Are you running small business? Are you owner of a corporate industry? Are you searchi...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Use of intelligent inserting for efficient direct mailing services
Published by Corporatemailing on July 20th 2012 | Business
The success of a company is determined by many key factors which if properly capitalized on can lead...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...