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Three Important Things for Effective out of Home Advertising

By Harry Tan Subscribe to RSS | December 13th 2011 | Views:

These days, advertisers are given a lot of opportunities and possibilities for creativity and effectiveness because of the various platforms and technologies available. But even though the world of advertising is continuously changing, three things will never change. And these things are essential for effective and successful advertising campaigns.

1. Be unforgettable

To make a lasting impression and attract potential customers, do something they will never forget. Make an advertisement that will really stand out. And in order to do this, you have to be really creative. Think outside the box. And when I mean box, I meant the billboard box. Outdoor Advertising is not all about billboards. There are a lot of different options and platforms to choose from in order to create a unique ad. You can paint the whole building, use 3D effects, incorporate technology and use other forms of outdoor advertising such as taxi advertising, bus advertising, or Train Advertising. There are campaigns that change the whole interior of trains, use augmented reality, and others who create public stunts to get a lot of attention.

2. Be original

The most important thing that makes an ad successful is when a campaign outruns its competition and originality is the key strategy for that success. People are already bored with seeing the same old billboard ads every day. Using the same old strategy for campaigns are no longer eye – catching and will most probably be ignored by your audience. And with tons of ads today, fighting for the customer’s attention is even tougher than ever. Having a campaign that is fresh, unique and original will really help differentiate your brand from the rest. Learn from Lady Gaga: you get noticed when you are different.

3. Emotional Branding

It is also important that your advertisement is able to evoke emotions from your customers or potential customers. Emotions like loyalty, satisfaction, security, excitement and comfort can generate a lot of positive results from your campaign. The idea is to establish a brand image that will attract and keep your customers. Having a deep understanding of your target audience will help you reach out to them better.

Not all advertisers can be creative, original, and well –informed of target consumers. But that is what Outdoor Advertising Agencies are for. They have people that can help advertisers come up with creative and original ideas for advertising, and a team that will do all the research on your consumers for you. Enlisting the help of an outdoor media specialist will not only help you advertise easier and create the best campaign you can possibly come up with, it can also save you a lot of money and trouble.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check:

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