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Telemarketing is for Small and Medium Business Too

By Anika Davis Subscribe to RSS | July 2nd 2012 | Views:
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Just because your business is not that big enough or because you've already got your own sales team, you may think that you don’t need telemarketing services anymore. However, this should not be the case. Not all organizations are big enough to employ, train and build up a thriving sales team. Usually, sales practitioners in smaller teams are likely to turn into an all-around and multifunctional staff that deals with each step of the process right from the telemarketing to lead generation process to relationship management all the way to closing the deal. If their proficiency lies in just one of these areas, then having to take them all at once obstructs their outcome.

Generating business sales leads is difficult. Even for the seasoned professional telemarketers who enjoy cold calling or even well-versed in their products or services, it can still be physically and emotionally demanding speaking to prospects daily. For employees who would rather dedicate their efforts on meeting clients in person, or to any part of the business, it can rapidly become exhausting and that could translate into the conversations, and it could cost considerable sales and revenue losses.

One of the most excellent means for SMEs (small and medium enterprises) to improve sales productivity is to get the services of an outside telemarketing services provider. These agencies employ telemarketing experts whose skill and expertise are more enhanced, who takes time in order to improve themselves with regard to their clients’ business prior to making the calls.

For the skilled telemarketers, convincing new customers about the efficiency of the products or services they sell can be likened to a matchmaking game. A game they take seriously equipped with CRM software (customer relationship management) in order to monitor the prospect’s interest in their client’s business, with the skill and patience to make sure they create a good relationship with the right individual, plus the negotiation expertise to identify objections as requests for more information.

Telemarketing services are helpful for small to medium businesses and start-up enterprises especially those introducing pioneering products and services, since their target market is probably not yet familiar with the products and services; most likely their products call for education, but the budget will not balloon to expensive proportions such as on radio or TV coverage. But rather, telemarketing professionals would direct their campaign at the potential early adopters, based on the previous buying behaviors and demographics. Then, they will introduce the idea to the “key people” in the proper niche markets, and then promote confidence to your market offerings through being familiar with it, beginning with thought leaders for optimum effect.

No doubt about it, not only are small and medium businesses able to prevent the need for more costly traditional advertising by hiring telemarketing services, but even those bigger firms could save on  their advertising budgets by making use of helpful techniques and strategies so that they can generate awareness by way of relationship management and telemarketing. That’s why you must look for a telemarketing firm with a track record that speaks highly of itself, which has experienced and trained employees, as well as with good facilities to run your campaig

Anika Davis - About Author:
Anika Davis is a marketing executive for Leads and Appointments. And has a proven track record in helping b2b companies generate qualified sales leads through telemarketing, search engine marketing and email marketing. Find more lead generation tips and how to's at www.leadsandappointments.com

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