Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Marketing in Culturally-diverse Singapore

By Jayden Chu Subscribe to RSS | July 3rd 2012 | Views:
loading
 
  



When you want to market in Singapore, you have to tailor how you present your products and services to the appropriate market. Singapore is a country with many cultures, so while one lead generation marketing campaign may be appealing to others, it may come as offensive to some.

This is a topic that also applies to other parts of the world where you might want to consider setting up your business. But in Singapore, the cultural differences can be highly pronounced. The city-state is home to five major religions, all of which constitute more than 10% of the total population. Aside from that, there are also plenty of minority religions. These differences in religious views are important because religious practices are given special attention by the government with special holidays. Other than religious views, the various languages used by the local citizens can become a barrier that will prevent you from communicating properly with your target business leads.

The reason for this diversity is because of Singapore's highly attractive business environment. Singapore's government provides attractive incentives, such as grants, to convince international companies to set up business in their country. Entrepreneurs flock to Singapore to start their business because finding business leads in this country is relatively easy. Companies can easily communicate with their customers through the use of the latest technologies such as mobile phones and social media. These entrepreneurs usually come from other countries, and of course, they bring their cultures with them.

To market successfully to these individuals, your campaign strategies must be specific for each culture, as it is the greatest factor that affects a business leads' propensity to do business with you. For example, if you decide to use TV spots for marketing, you must make sure that the actors and actresses are not wearing any offensive clothing, or that their language is acceptable. It can be very meticulous for your sales and marketing team, but it will deliver the most number of business leads in the long run. This can mean that you will need to divide your marketing department into teams, and have them research on the best possible ways to connect with each culture demographic.

If the above scenario is too complicated and unrealistic for your company, you can just hire a BPO company to do these tasks for you. By doing so, you will be able to achieve your goals of having a culture-specific marketing strategy for a cheap price. You also won't need to worry yourself about management tasks such as benefits, leaves, salary, taxes, shifting, and team delegations.

By taking the time to research on their culture, your sales people will have a higher chance of successfully setting appointments and preparing more convincing data for their presentation. This translates to a higher chance of converting business leads and more profits for your company.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/marketing-in-culturally-diverse-singapore.htm

Related Advertising Articles Subscribe to RSS

Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Twitter Marketing - the finest approach for social marketing
Published by Puneet Gupta on March 28th 2012 | Advertising
In the world of business today, the most important people are the consumers. They are the ones who b...
 
Digital marketing Ireland offers effective marketing
Published by Ommie Jane on January 10th 2012 | Advertising
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Online article marketing to increase traffic for your website
Published by Samantha Kirk on February 24th 2012 | Advertising
The investment for this form of marketing is lesser and the profit gained is much more. Article mar...
 
Vinyl banners – get more sales for your restaurant
Published by Lester Cliff on February 22nd 2012 | Business
Vinyl banners are easily foldable and can squeeze into a purse and using them can save you transport...
 
Roll labels must have marketing tool
Published by Andy on January 9th 2012 | Advertising
Introduction: Every businessman is paying more attention to its business model nowadays. In corporat...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Custom labels are compatible marketing tools
Published by Andy on January 6th 2012 | Advertising
Introduction: Are you running small business? Are you owner of a corporate industry? Are you searchi...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Neon the greatest marketing tool on earth
Published by Myneon on April 24th 2012 | Advertising
As far as business is concerned all that matters is the attraction of customers and it literally lie...
 
Product sales through Call answering services
Published by Meghnath Kumar on July 2nd 2012 | Business
Among the various services that you use as a business minded person, to achieve your goals and have ...
 
Various pricing strategies adopted by companies to improve sales
Published by Annphilip on March 8th 2012 | Business
Pricing strategy depends on both the external factors and the internal factors of an organization. S...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
An overview of Linked-in social marketing services and its implication in promoting online business operations
Published by Puneet Gupta on May 21st 2012 | Advertising
Online business is considered to be as one of the most flourishing venture now days. Due to the adve...