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Marketing in Culturally-diverse Singapore

By Jayden Chu Subscribe to RSS | July 3rd 2012 | Views:

When you want to market in Singapore, you have to tailor how you present your products and services to the appropriate market. Singapore is a country with many cultures, so while one lead generation marketing campaign may be appealing to others, it may come as offensive to some.

This is a topic that also applies to other parts of the world where you might want to consider setting up your business. But in Singapore, the cultural differences can be highly pronounced. The city-state is home to five major religions, all of which constitute more than 10% of the total population. Aside from that, there are also plenty of minority religions. These differences in religious views are important because religious practices are given special attention by the government with special holidays. Other than religious views, the various languages used by the local citizens can become a barrier that will prevent you from communicating properly with your target business leads.

The reason for this diversity is because of Singapore's highly attractive business environment. Singapore's government provides attractive incentives, such as grants, to convince international companies to set up business in their country. Entrepreneurs flock to Singapore to start their business because finding business leads in this country is relatively easy. Companies can easily communicate with their customers through the use of the latest technologies such as mobile phones and social media. These entrepreneurs usually come from other countries, and of course, they bring their cultures with them.

To market successfully to these individuals, your campaign strategies must be specific for each culture, as it is the greatest factor that affects a business leads' propensity to do business with you. For example, if you decide to use TV spots for marketing, you must make sure that the actors and actresses are not wearing any offensive clothing, or that their language is acceptable. It can be very meticulous for your sales and marketing team, but it will deliver the most number of business leads in the long run. This can mean that you will need to divide your marketing department into teams, and have them research on the best possible ways to connect with each culture demographic.

If the above scenario is too complicated and unrealistic for your company, you can just hire a BPO company to do these tasks for you. By doing so, you will be able to achieve your goals of having a culture-specific marketing strategy for a cheap price. You also won't need to worry yourself about management tasks such as benefits, leaves, salary, taxes, shifting, and team delegations.

By taking the time to research on their culture, your sales people will have a higher chance of successfully setting appointments and preparing more convincing data for their presentation. This translates to a higher chance of converting business leads and more profits for your company.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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