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How to Start Your Telemarketing Campaign with Warm Calls

By Jayden Chu Subscribe to RSS | July 10th 2012 | Views:
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There are a lot of marketing strategies you can use to generate business sales leads, and telemarketing is one of these. Its effectiveness for getting qualified sales leads despite the distance between you two is unparalleled, particularly with regard to the clarity of the thought you want to express. But a lot of executives and CEOs still cringe at the thought of hiring a telemarketing call center to cold call their business prospects in Singapore. But telemarketing isn’t all about cold calling. You can actually do telemarketing lead generation without the need to cold call.

How is this possible?

As a sales person, you inevitably meet a large number of individuals in your life, whether you’re out doing work or away for vacation. All these instances can be driven to eventually lead to telemarketing. When you are out on trips, it is always a good decision to bring a stack of business cards with you. With these on hand wherever you go, you can find business sales leads for your calling list wherever you go.

For example, when you’re on vacation and accidentally meet a businessman, here is what you do: After you’ve gone past the initial introduction and have started discussing important topics such as politics and whose golf swing is better than the other, you can conclude the conversation by exchanging business cards. After which, you can continue on enjoying your holiday without worrying about letting a prospective lead slip away. The same goes when you are on business trips. Networking on seminars and trade shows will be much more relaxed when you are not worrying about getting a sale right away. Of course, due to the recent advancements in technology and the popularity of high-tech mobile devices, you may already be using another method to exchange contact information, which is fine by all means. You may be using Bump, SnapDat, Handshake, JumpScan, or whatever app you have on your smartphone, as long as it lets you get the necessary information to add them to your telemarketing list later.

If business travels aren’t your cup of tea, or your i company is not on the scale of being able to fund your business trips yet, you can still use social media to find contacts and meet people. By being open to networking on social sites, you can often find business people who are willing to exchange contact information.

Another way to get warm leads for your telemarketing campaigns is by sourcing leads from your existing clients. Business people are often surrounded by their fellow businessmen, which will greatly help with your b2b lead generation. Most of the time, to get your clients and customers referring you to their acquaintances, all you have to do is ask.

As you can see, telemarketing isn't all about cold calling. By utilizing it in conjunction with other marketing strategies that you are already comfortable with, you will be able to get the most out of the all you lead generation strategies and make every effort worth it.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/

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