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How to Improve Your Singapore B2B Telemarketing Right Away

By Jayden Chu Subscribe to RSS | August 3rd 2012 | Views:

Communicating with your Singapore business sales leads can be difficult, especially if you are pressed for time and are only able to use telemarketing for your lead generation and b2b appointment setting campaigns. However, bear in mind that actually speaking to your Singapore business sales leads, whether on the phone or in person, is so much better and more effective than sending an email or text. Telephone calls carry and convey the required human emotions that convince your business leads that you are reliable, honest, and sincere. So what do you do to make sure that your b2b telemarketing cold calls are highly effective for both lead generation and appointment setting in Singapore? Age-old tips about how to use the phone still apply!

First of all, you have to make sure that your telemarketers speak clearly. Nothing irritates a business lead than having to constantly ask their callers to speak up. Furthermore, when your telemarketers are asked to speak up, it means they weren't able to understand what they said initially. That is already wasted time for both you and your Singapore business leads. To avoid that, make sure you hire professional b2b telemarketers with adequate voice modulation training. Good voice modulation on the part of your b2b telemarketers will help your b2b sales leads understand the marketing pitch better.

A good b2b telemarketer also speaks confidently. Though Albert Mehrabian’s 7%-38%-55% rule is mostly about expressing emotions, it is still applicable when making any sort of call (though the percentage allocations may differ). When your telemarketers speak confidently, their tone imparts the confidence they have in the product that they’re selling or the brand that they represent. Business leads are keen on any doubts that the telemarketer has, and will easily pick up any hints of doubt or uncertainty throughout the call. When this happens, you can say goodbye to that precious lead. Why? Think about it, you wouldn’t want to purchase anything from someone who doesn’t even believe or fully comprehend what he’s selling, right?

Truly professional b2b telemarketers know when to stop pushing. When the business lead firmly says that they are not interested, instead of saying: “But, you’ll really appreciate this offer!” ask why they have decided to decline. You may glean important data from asking your leads, such as the service-provider they are currently using, or they don’t have the budget, or they don’t believe they have a problem you can solve to begin with. When you know the reason behind the decline, you will be better able to plan your next action; whether you will follow-up the lead or you will tag it for further lead nurturing.

B2B telemarketing works well on its own or with another lead generation method. If you decide to run a social media or email marketing campaign as well, you can leave your cold calling to a reliable b2b telemarketing company while you concentrate on your other marketing strategy. You can better reach out to your Singapore b2b sales leads when you have more than one lead generation strategy in place.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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