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Brand Development Strategies and its importance in today’s world

By Farrukh Baig Subscribe to RSS | December 22nd 2011 | Views:
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When it comes to your brand image are you hitting this one straight out of the park or are you just passing it by to get through?

It is important that what people think of you or your company when they see or hear about it. If you are finding it difficult to answer it then it about time you seriously think about strategically repositioning your brand or in other words an “overhaul”. If we take a nod from the big corporations as what they have done with their brands, no wonder that many people make decisions solely based on image or brand. But again they have teams of people sweating nights and days in dark rooms to create world’s most recognizable brands. But you don’t need millions of dollars to improve your brand image. By following simple steps of brand development strategies you can change the way people see your company or product.

Making your brand distinctive

It doesn’t matter whether you’re an individual or a business, standing in a very competitive market you have to differentiate yourself with the rest of the pack. Don’t think about product benefits and what you are offering but dig a little deeper into your strengths and weaknesses. You need to make a comparative analysis of strengths and weaknesses of not only your own brand but also of your competitors. This will help you distinct you brand with your competitors and leverage your brand to stand apart. Showcase the thing that makes you different and honk your own horn.

Promise and Deliver Value

To improve your brand you need the precise understanding about your target customers. What are their likes dislikes thoughts feeling interests and the things that trigger them to buy your products. Now you will know what resonates with them in terms of the massage that they need to hear. This will help you create branding strategy so you offer value that relates specifically to interests your target customers. You need to focus your efforts to refine your brand image and not be all things to all people or your brand will become dilute.

Ascertain Yourself as a Market Leader

You need to operate at the status quo. Over time your brand becomes stale. But if your follow the above rules, promise and delivering value, you will begin to reside up to your branding efforts. As supplement you make certain that you are delivering something more. A market leader supplies its customers with a great deal more, ideas and information.

Deliver what you promised.

As your brand promise value you have to make sure constantly that you are doing so. When you are making claims and promises in your marketed massage. You should carry out to the expectations your customers established that your brand image is saying about you. Your brand will sink if it fails to live up to its hype.

Unite and Integrate Your Branding Message

It comes back to consistency. You need to ensure that your massages and brand image is being heard consistently across all platforms depending mostly on habits of your target customers. Your communications have to carry a similar, clear brand massage that makes a unified voice and brand.

Farrukh Baig - About Author:
Marketing Consultancy, Brand Development, Multimedia Solutions!!! 360 Creative Inc. the art of marketing & the science of creativity
There are four basic guiding principles for brand development.

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