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Things to Know About Television Advertisements

By Cody Subscribe to RSS | February 23rd 2012 | Views:

Advertising is the chief source of income for most television channels unless they are paid channels, is an on demand service or a pay-per-view service. Without these revenues running a channel is almost an impossible task. Although advertisements in television run for very short duration they make a lasting impact because of the reach they have. The biggest beneficiaries of the advertisements that you see with any of the popular connections such as Cox Communications are inevitable those who produce goods for homes and of the daily consumables like healthcare products. Nowadays launching a new product without recourse to television is something that cannot be done. No other media has made such an impact, not even the newspapers and magazines.

Through these we know today there are numerous advertisements that feature on our television on our day to day basis. Some of the advertisements are simply entertaining. I have a friend of mine, he was my schoolmate, and hence we know each other from our child how. He is always updated about the latest advertisements that are featured in some of the channels. He once told me that we watch more of an advertisement than programs. While, there are a few others who do not watch advertisements. Hence, some of the High Definitions feature programs without any advertisements.

During family time, when you’re lounging in the couch watching TV, how many times do you cover your little boy’s eyes and ears because something ‘bad’ is going on? Even though you leave out the particularly odious shows and switch to non-offensive ones, there is still some pretty ‘bad’ stuff going on. Have you noticed that it’s not because of the program per se, but more because of the advertisements? Not only are they accused of being offensive, but they’re also fraudulent and deceiving. The pizza that you see on TV is not what you get when you eat. Although there are censor boards controlling and permitting which advertisements to be broadcasted, there are always those exceptional ones that offend or deceive the viewers.

Advertisements influence the society in a positive and negative way. It’s the housewives and youths that are more prone to advertisements. Advertisements help us to update our knowledge about the latest products available in the markets. Consciously or unconsciously people are falling into the magical words and actions of advertisement. Most of the advertisement usually conveys their message effectively and efficiently in just a few seconds. And the audience unknowingly captures the idea and internalizes it. The next moment, we can see these people in the malls, buying the newest shampoo, perfume, mobile phone or makeup set.

There are so many different types to advertising. For example, there is “Slice of Life” is a type of advertising that shows the happening in everyday life, “Demo” advertising where a person instructs on how to use the product, “Institutional Advertising” which is done in good will and welfare of the society more than doing it for promoting the product, “brand ambassador advertising” in which a famous or well-known celebrity promotes the brand. There are so many other types and advertising depends on the product, its marketing position and the existing popularity among the people. An advertisement can take a product to heights or bring it down to the grounds when not done the right way.

After going through all this information we now know that it is becoming a lot easier for people to go shopping. We now know the different type of products that are introduced in the market. Say for example, we can follow some of the advertisements to buy new products pertaining to the household items. These advertisements come with new kinds of products and get updated very often. Since we have a lot of channels feature Teleshopping programs the completion in the market among the similar kind of products has also increased. Hence the advancement of tile shopping has become dearer to the customers.

Cody - About Author:
Being a freelance writer and active blogger, I like to share my thoughts with the rest of the world and to source out some home entertainment service and packages like the one offered by Cox Communications.

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