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Actors Promoting Their Success Through Desi TV Shows

By Melissa Smith Subscribe to RSS | January 10th 2012 | Views:

Ages back when TV didn't exist, people rushed to nearby theaters when they heard about a film playing. But this was short lived and suddenly the advent of TV hit every home, people enjoyed every bit of enjoyment, from news to TV shows and even movies as well as kids’ programs. It was the television that encouraged filmmakers to make TV programs. Television shows in India arrived in the early 80s that brought epics like Mahabharat and Ramayan while there were dozens of TV programs which was cherished by everyone. The 80s and 90s saw no change except for certain desi TV programs. But it was the beginning of 2000 when the TV programs introduced a new twist as actors of big screen walked into the TV programs for promotion of their movies. It has passed more than a decade when actors are using the TV shows as road to their success. So, why are they doing so? It is for promotion, understood, but why are they utilizing the small screen as the mode of the promotion.

Well, the reason lies right here, there is a thick crowd that is addicted towards the TV shows; they watch them more than the movies especially the women. Frankly speaking, such shows are based on women oriented protagonist issues that drive women crazy to view them. It is for this reason many south asian channels have introduced such TV programs in various regional and local languages. A poor number sets record and keeps up to the new releases, only a handful know about the films and its release date. It is here when movies are often pushed aside by large number of regular TV viewing groups. These groups are especially from suburb while a larger sect from the urban areas eye on the TV programs. This is where the movie loses its audience presence during the release this fails to draw revenue from the market. This is when the actors take the help of small screens; no doubt they are well-known personalities and can overshadow the actors of small screen, still movies of the ideals go unnoticed without proper promotion. It is for this reason; actors put their heart, mind and soul for promotion and entice the audience to watch their latest release through TV programs. It is observed that thespians have mostly made use of "Bigg Boss" the reality TV programs aired in colors tv channels to promote their films.

At the end, everyone is a businessman, and he or she would certainly look for profit. In this case if actors are looking up to TV shows for promotion then there is no wrong in that. After all, they profit by getting publicity while the movie ends up in collecting handsome revenue.

Melissa Smith - About Author:

Melissa Smith who works for has given a brief explanation that why the actors of big screen take help from desi TV shows for their latest release and how do they promote their movies through them.

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