Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The IT Companies Guide to Make It on Twitter

By Karoll Gomes Subscribe to RSS | March 6th 2012 | Views:
loading
 
  



Gathering interest and gaining followers on social media is tough – even tougher is keeping them engaged, active and interested. Imagine the effort involved then, in attempting to make a hit of your Twitter page… if you are an IT support business. Most people want their ‘IT guys’ to be nothing more than comprehendible, reliable and efficient. Whilst personality in IT can be a nice bonus, it is rarely expected or even thought about, yet twitter carries the same potential for IT as it does for any other business. Twitter can be an active ingredient in client retention, acquisition, upsell and more; so naturally, IT businesses are giving it a try.

You only have to type IT support London into google to know it is a busy market and standing out against a big crowd online is difficult, but twitter can help. A comforting fact to those that are relentlessly trying to retain and maintain followers for their unexciting ‘IT solutions London’ account is that a live twitter feed can add an aspect of personality to a website and can thus potentially place one IT support in London ahead of another in the mind of a potential client. This means that IT solutions can still make the most of a twitter without the followers. However, if an IT company has an abundance of clients, there is no reason that they shouldn’t be connected on Twitter. An email campaign to clients highlighting Twitter as the main topic will draw attention to this – but will not be successful at gaining followers unless clients are given a reason to follow.

This is where the idea of strong positioning comes into play. It doesn’t matter how many clients an IT company has, how great they are, how many USP’s they have – if they step onto Twitter without a positioning tactic, they will be wasting twitter as a platform for engagement. IT arguably has a stereotype attached to it – and it’s not necessarily an interesting one, so having a positioning allows companies to give their clients a reason to follow them. Some positioning ideas for an IT company include offering a 9-5 Q&A service through twitter allows clients to ask any IT questions they may have throughout the working day (though bear in mind that this may require extra effort for businesses who have a great deal of clients). Some of the ‘negative’ stigma attached to IT can actually be turned around and become engaging, interesting positioning tactics. Think ‘the IT crowd’ and play on the ‘nerdy’ vibe with gadget of the week, and tweets in binary code. Or go down the apple route and piggyback off cool tech products, patent wars, new apps and anything of-the-moment.The nosey side of human nature means that people like to view pictures – if fun things are happening in the office, take a picture and tweet it, a good selection of photos guarantees at least a few minutes on twitter. Finally, think of a better name than ‘IT support London’ or ‘IT solutions London’.

Karoll Gomes - About Author:
Karoll Gomes has been a journalist for over 5 years, and is currently focusing on blog articles about IT Support In London. With offices becoming even more reliant on their computer network systems than ever before, Gomes writes about how to find the best IT solutions in London for your business.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/software-articles/the-it-companies-guide-to-make-it-on-twitter.htm

Related Software Articles Subscribe to RSS

A real solution of all internet connectivity problems
Published by Jahna Sebastian on December 28th 2011 | Software
Limited or no connectivity is quite a common occurring that users have to face with their internet....
 
Wedding software for Mac a solution to all the hassles
Published by Ashish Pandey on January 12th 2012 | Software
Wedding software for Mac can be a very essential tool for those who wish to organize a perfect weddi...
 
Sap solution manager: helping hand in your business
Published by Tony Smith on May 12th 2012 | Software
Sap does not need any introduction as it meant a lot for business, for those not have sufficient mon...
 
Salesforce data migration: ensures organized data integration solution
Published by Andy Robert on March 15th 2012 | Software
Data integration solution in any organization provides the platform of collecting, refining and usin...
 
The ideal solution to convert DVD to MP4
Published by Jane Huang on June 25th 2012 | Software
Not all video formats can be played on all portable devices. but video conversion so ftware will hel...
 
Hassle-free solution to convert DVD to Sony PSP on Mac
Published by Jane Huang on April 11th 2012 | Software
Are you still using your Sony PSP to play games, observe videos plus listen to music? do you really ...
 
Unleashed Software: Ideal solution for Your Online Inventory Management
Published by Jesse on January 21st 2012 | Software
Unleashed software is globally available online. It is full multi-currency that means you can buy an...
 
A complete solution for your internet and computer problems
Published by Jahna Sebastian on January 24th 2012 | Software
No matter one have the latest versions of internet explorer still most of them need to repair intern...
 
Several reasons of virus creation and antivirus the only solution
Published by Alexs on December 16th 2011 | Software
Viruses, be it in physical or virtual world; both types can be hazardous. Focusing on the virtual sc...
 
Role of sap solution manager
Published by Tony Smith on March 5th 2012 | Software
Completion of upgrade project is big task for business groups; they have to perform various tests...
 
Cheshire Web Design—A complete solution to your website
Published by Jason Ausie on January 12th 2012 | Computer
In today’s information era where everybody wants himself to be accessed through internet in any pa...
 
Draft an effective SLA to make optimum use of remote backup solution
Published by Jenifer Sahn on April 24th 2012 | Software
Remote backup solution provides a secure way to backup your important data. However while getting in...
 
Fishbowl Inventory is a perfect solution for Growing Businesses
Published by Jameswatson on January 24th 2012 | Software
Fishbowl Inventory software tracks inventory and stock stored at various warehouses of the company. ...
 
Efficient work profiles with sap solution manager
Published by Tony Smith on February 9th 2012 | Software
Online market has grown to greater extant, lots of options available for us to get efficient works...
 
Is scrap metal software the perfect solution for recyclers?
Published by Angel on March 21st 2012 | Software
In an effort to automate his scrap metal business, a recycler implements scrap metal software to reg...
 
Oracle EbS: All in one trade solution
Published by Tony Smith on March 2nd 2012 | Software
We all know how important it is to find business solutions which are utilized in different aspects...
 
Icloudcenter cares the vendor solution without fail
Published by Aiden Luies on February 24th 2012 | Software
The IcloudCenter is an international authenticable specialist IT solutions and Serving Company, that...