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How to choose the Shades of the day

By Mithun Subscribe to RSS | April 11th 2012 | Views:

The year 1937 saw a change in the U.S.Air Army Corps's appearance when a test pilot by the name of liutenant John A. Macready complained after a test flight that the sun had permanantly damaged his eyes. This led the introduction of the American brand Ray-ban by bauche and lomb for shades and sunglasses. Effective in the harsh conditions seen daily by these corps who till then had little protection from the blazing sun . Better known as the Aviators, they were photographed first on General Douglas MacArthur when he landed on the Phillipine islands during the second World War.They soon unexpectedly became a style statement to the rest of the world. Adopted by countless celebrities like Kim Novak, Marilyn Monroe, John F. Kennedy and John Lennon who wore Wayfarers in public and in movies . Audrey Hepburn from the 1961 movie Breakfast at Tiffany's, was one who took the Wayfarers 2140 to the silver screen. Since then the Ray-ban shades have been a much craved-for accessory to not only the youth but every one who valued their eyes and liked to look good in the process.

Ray-ban sunglasses had already establishes an avatar in the 50' with the gold-plated frame and green tinted shades of the Aviator as well as the Wayfarers worn by people who have established themselves as legends today but story does not end there. This pair of eye-fashion God-fathers of the 50's is still in fashion today worn by celebrities as well as every day people. The reason being not only did Ray ban pose as a fashion icon but they also provide serious protection from the sun. The Ray ban Shades are made from miniral glass that filters out the harmful infrared and ultra violet rays of the sun. Today we see Ray ban has evolved into a very colourful trend. Worn in black by various rap artists like lil' Wayne; by pop artists like Lilly allen, rockstars like slash, moviestars like Heath ledger and johnny depp. They come in colours like blue, green, brown and even multi-coloured.

Another giant in the fashion/sports accessoris industry grew from a seed like investment of $300 by courtsy only Jim Jannard. Oakley was named after his dog and produced sports accessories. The brand is today recognised by an orb hollow at the centre on various accessories like sungalsses etc. Perhaps the best place to find a pair of oakley shades in on any sports channel. Popular among sports-men Oakley caters to the needs of all types of sports with respest to shades to protect their eyes from the constant and damaging rays of the sun. Being from a modest background, Jim Jannard also lets go of some of his high priced collection of shades at a very discounted cost. available on the website, . Oakley has recently launched it's pro M-frame which is technologically more advanced than the prior M- frame. Now one of the main reason that oakley has managed to cater to the sports industry so well is the Oakley frame. The M frame for example promises to remain in position despite various barriers that appear for the shades like sweat, wind, sun etc. it even provides protection in high impact cases as well. Commercially speaking if these promises are good enough for Lance armstrong they're good enough for any body. If words are hard to believe, the foothill Ranch, California headquaters bares testimony to the huge success of Oakley. If that isn't enough then confirm with the United States olympics committe as they have made Oakley an official partner for it's intensive focus on performance and for having long been trusted by all atheletes.

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