Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

YouTube and Your Business

By Contrast Design Subscribe to RSS | December 6th 2011 | Views:
loading
 
  



There are a thousand different ways to leverage the Internet to build brand image, but none are more powerful than online video.

The growth in the popularity of online video sharing sites like YouTube, Vimeo and Daily Motion present a unique marketing opportunity for businesses with small advertising budgets. But what exactly are these opportunities? In this post/article we examine some of the reasons why small businesses should be considering the use of online video to build brand awareness.

YouTube, by far the largest of the online video sharing sites, is considered the Mecca of online video and for good reason. Recent viewing statistics for YouTube point to an upward trend amongst Internet users for video content. Here are some key stats for YouTube courtesy of http://www.website-monitoring.com:

1. YouTube has more than 2 billion views everyday

2. The average YouTube visitors spends 15 minutes per day viewing videos

3. Seventy percent of all YouTube traffic comes from outside of the USA

4. Partner ad revenue has more than tripled in 2009

5. YouTube is monetizing more than 1 billion video views globally every week

6. The number of advertisers using display ads has increased 10 fold during the last year

7. Hundreds of millions of YouTube videos are watched every month on mobile devices

8. YouTube player is embedded across 10’s of millions of websites

9. YouTube video consumption across social media networks:

• Facebook – 46.2 years of video watched everyday

• MySpace – 5.6 years of video watched everyday

• Orkut – 12.7 years of video watched everyday

• Hi5 – 1.2 years of video watched everyday

With YouTube’s large audience penetration, it is not difficult to see why so many large and small businesses are choosing online video as part of their advertising effort.

Contrary to popular belief, online video is not difficult or expensive to produce. Video production companies, such as Contrast Design, can produce high quality online video for a modest investment, an investment which is certainly within the reach of most small businesses. Moreover, uploading video to YouTube and other video sharing sites is free.

Many video sharing sites offer small businesses and marketers a number of packages for building brand awareness. The most popular of these is YouTube’s Brand Channel. Using YouTube’s Brand Channel, however, doesn’t come cheap at $25,000 per channel.

If your marketing budget won’t stretch to $25,000, don’t worry there are other options available such as YouTube’s standard user’s package.

YouTube’s standard user’s package costs nothing. And whilst it doesn't give you access to the same features as Brand Channel, you can still create a fan following for your brand by using targeted video content.

An alternative to YouTube is the French based video sharing website Daily Motion. At the time of writing, Daily Motion gets over 72 million viewers per day, not as many as YouTube but still quite a significant number in terms of a viewing audience.

Daily Motion has 26 categories for listing uploaded videos, including a business category aimed at helping small businesses to build brand awareness. Unlike YouTube’s Brand Channel, building brand awareness on Daily Motion requires no media investment. It is free. The only costs you are likely to incur will come from creating riveting video content for your audience.

With over 50 video sharing websites available to marketers, the potential for building brand image is enormous and need not cost your business an arm and a leg.

Contrast Design - About Author:
http://www.contrastdesign.co.uk

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/youtube-and-your-business.htm

Related Marketing Articles Subscribe to RSS

An ideal shifting company with unmatched service and competitive price
Published by Kumari Ankita on December 28th 2011 | Business
Welcome to No.1 movers as well as packers. You get unmatched services from us on the loading and unl...
 
Choosing the best dumpster rental company
Published by Travis Killian on July 31st 2012 | Business
There are so many things you need to consider when planning to hire a dumpster rental service. As yo...
 
How to Locate the ideal company that Present SEO Services Manchester
Published by Darrell Fore on May 29th 2012 | Business
Search engine optimization or SEO is an critical marketing and advertising strategy utilised by busi...
 
Using online video for business in 2012
Published by Ashish Pandey on January 2nd 2012 | Business
If you are looking forward to the best corporate and video production company, then you can surely t...
 
Your company can save money by buying used forklifts gently opportunities
Published by Bess Briana on April 1st 2012 | Business
Thinking about how the Internet has forced several companies to offer a competitive price. The Inter...
 
Reduce company overheads by incorporating your company offshore
Published by Ademholt on July 11th 2012 | Business
Are you looking to reduce company overheads?
Did you know setting up and offshore company can le...
 
Flat Contractor expenses can keep your company afloat
Published by Crowin Smith on February 13th 2012 | Business
The business world is influenced by the changing tides of the global economy which can be brutal to ...
 
Only company in India for packing and shifting services you can rely
Published by Ankita Gupta on January 5th 2012 | Business
Thanks for visiting. All of us offer services on the loading and unloading, warehousing services, ho...
 
Name badges nourishes the company’s industrial
Published by Ema Sis on March 27th 2012 | Business

A name badge at the moment are the greater feature to research a business along with it should b...
 
How to make employee id badges or employee identification cards for your company?
Published by Angie Turner on May 25th 2012 | Business
When a tiny to average sized business is being set up and the number of employees begins to grow,...
 
Services and benefits offered by a good trucking company
Published by Edmund Brunetti on April 9th 2012 | Business
If you are looking for freight service, flatbed hauling or any such loading service, then you should...
 
Tamin Theodore Kim makes business success with his software development company
Published by Colbert Raynard on March 20th 2012 | Business
Athena Software Services, Inc., owned by Tamin Theodore Kim, is just one of the prestigious third-pa...
 
Choose a Denver dumpster company that meets your requirements.
Published by Colin Steven on July 3rd 2012 | Business
Keep in mind that the way you load your dumpster depends on the type of dumpster you have obtained o...
 
Moving company Dubai: Services and benefits of hiring a professional mover
Published by Edmund Brunetti on March 13th 2012 | Business
If you are moving to Dubai, you must take professional help of the best mover for a safe & secure re...
 
Importance of mail and fulfilment services offered in UK for the improvement of the development in the company
Published by Diego Hall on April 17th 2012 | Business
the best option to make further profit is to hand over your business to the mail and fulfilment serv...
 
Why MHT is a reputable company in energy saving products
Published by MHT Lighting on July 30th 2012 | Business
MHT Lighting is a lead US manufacturer for energy efficient induction lighting. The company is known...
 
Could you work for a Press Cuttings company
Published by James Blee on July 27th 2012 | Marketing
Did you know there’s a lucrative market out there for people that read Press cuttings and Press Cl...
 
British Gold Refinery is an online company.
Published by Ahmadgill on January 12th 2012 | Business
British Gold Refinery is an online company that is quick easy and convenient way to sell your gold a...
 
IVR survey strengthen the relations between customer and company
Published by Snooozy on March 9th 2012 | Business
In the time of huge competition every company wants to have strong relations with its customers. Thu...
 
What it takes to set up a company in China
Published by Barker Hicks on April 28th 2012 | Business
When foreign investors want to set up company in China it is advisable for them to review their inve...